Director, Product & Membership Marketing

Job Description

Job Description

Who We Are :

Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We’re here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by :

• Uplifting the transformative power of yoga,
• Surfacing and reducing barriers to the practice, and
• Building, engaging, and supporting the yoga community.

Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good.

At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible.

About the Role :

Reporting to the Head of Strategic Communications, Yoga Alliance is seeking a Director of Marketing, Product and Membership to join its team.

The Director of Marketing, Product and Membership oversees the development and execution of integrated marketing strategies to ensure the successful promotion and delivery of key programs, products, and services.

What You Will Do : Team Leadership

Marketing Strategy & Thought Leadership

Marketing Implementation & Operations

Data Analytics & Reporting

What You Will Bring :

3+ years in leadership roles

Collaboration : is inclusive, highly engaged team player, proactively seeks and provides thought partnership, assistance, and / or resources with / to colleagues.

Desired Qualifications :

Consumer product goods (CPGs)

We encourage individuals to apply even if they do not have any of the desired qualifications.

What We Offer :

Yoga Alliance provides excellent employee benefits including comprehensive health insurance plan offerings that are 100% employer paid for employees and 65% paid for dependents, a 401K plan, a generous paid-leave policy, and reimbursement for professional development opportunities. Employees enjoy a casual dress code so they can arrive to work as their most authentic selves. Our office culture is supportive and collaborative with conscious attention to body and mind health. It is common for the office staff to participate in group meditation, quiet time, and group yoga.

Location :

Yoga Alliance is a remote-first organization, but does have an office open and accessible to all Yoga Alliance employees in Arlington, Virginia within sight of the historic northwest region of Washington, D.C.

Salary Range :

$100,000 to $120,000 (commensurate with experience). This position is a full-time, exempt position.

Application and Timeline :

Interested applicants are encouraged to apply by October 8 to ensure consideration of your application. Following October 8 , we will continue to review applications on a rolling basis until the position is filled.

A cover letter is required and all cover letters will be read during the application review process.

Please, no phone calls or walk-ins.

Our Commitment to an Inclusive Workplace :

At Yoga Alliance, we value a diverse team and a culture of inclusivity and belonging. We encourage applications from all individuals without regard to an individuals' race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protested by federal, state or local laws. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.

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