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Marketing Manager

Marketing Manager

Ascendo ResourcesMiami, FL, United States
1 day ago
Job type
  • Full-time
Job description

This range is provided by Ascendo Resources. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00 / yr - $110,000.00 / yr

Direct message the job poster from Ascendo Resources

Marketing Director — Luxury Lifestyle & Private Membership Brand

About the Company

An established luxury organization serving high-net-worth (HNW) and ultra-high-net-worth (UHNW) clientele is seeking a Marketing Director to elevate its brand presence, deepen client engagement, and support continued expansion.

This company provides premium, private, high-touch experiences and services tailored to discerning collectors, investors, and lifestyle enthusiasts. The environment is sophisticated, exclusive, and designed around trust, privacy, and exceptional service.

Role Overview

We are hiring a Marketing Director to lead the next evolution of a respected luxury brand. This role is ideal for someone who understands how to market to HNW / UHNW individuals, craft elevated brand narratives, and execute premium events and campaigns that resonate with a selective audience.

You will refine and scale an already strong brand foundation—enhancing positioning, elevating every touchpoint, and expanding reach across high-value communities. This is a highly visible, high-impact role that reports directly to the CEO and requires daily on-site presence in Miami.

Key Responsibilities

Brand & Strategy

  • Own brand narrative, positioning, and annual / quarterly marketing plans.
  • Ensure brand standards across all channels, materials, and customer touchpoints.
  • Maintain a luxury-grade visual and messaging identity tailored to HNW / UHNW audiences.

Events & Experiential Marketing

  • Lead a curated calendar of private, high-touch luxury events (exclusive previews, VIP salons, partner activations, etc.).
  • Oversee full production : concept, budgeting, vendor selection, run-of-show, and post-event follow-up.
  • Create high-end experiences that feel effortless, discreet, and meaningful to affluent guests and their advisors.
  • Capture and repurpose content for social, PR, and sales initiatives.

    • PR & Communications

  • Develop compelling story angles aligned with exclusivity, scarcity, and brand heritage.
  • Manage media relationships across luxury lifestyle, automotive, real estate, hospitality, wealth management, and UHNW-focused publications.
  • Prepare press kits, bios, fact sheets, and messaging; manage all inbound media opportunities.

    • Social Media & Content

  • Lead strategy for Instagram, LinkedIn, and video / short-form channels.
  • Maintain a premium content pipeline (member stories handled discreetly, event coverage, behind-the-scenes, partnerships).
  • Oversee community management and VIP engagement with on-brand responsiveness.
  • Track metrics, test formats, and optimize for reach, engagement, and qualified inquiries.

    • Digital & Growth Marketing

  • Oversee website messaging, UX, and conversion pathways focused on trust, exclusivity, and privacy.
  • Manage paid (search / social) and owned (email / SMS) programs.
  • Coordinate lead capture, nurturing, and follow-up with sales.
  • Oversee SEO / SEM fundamentals and manage creative agencies when needed.

    • Partnerships & Community Development

  • Identify and negotiate partnership opportunities with luxury brands, private clubs, automotive groups, art / wine organizations, and UHNW networks.
  • Co-create premium activations and cross-promotions to attract qualified prospects.

    • Leadership & Operations

  • Lead external vendors, freelancers, and future team members.
  • Own marketing budget; implement dashboards for events, PR, digital, and pipeline performance.
  • Refine messaging and visuals across decks, collateral, signage, and digital assets.

    • Who You Are

  • A hands-on, highly polished marketing leader with strong taste, precision, and an understanding of luxury audiences.
  • Comfortable interacting with HNW / UHNW clients—intuitive around privacy, service etiquette, and luxury standards.
  • A hybrid of brand strategist, content creator, and data-aware operator who can lead, plan, and execute.

    • Requirements

  • 6+ years of experience in brand, marketing, or growth roles (luxury, hospitality, automotive, real estate, private clubs, lifestyle, or UHNW-focused sectors preferred).
  • Proven ability to market to HNW / UHNW individuals .
  • Strong experience planning and executing premium events.
  • Demonstrated PR experience : pitching stories, securing coverage, and managing press moments.
  • Deep social media ownership (content, production, calendars, analytics).
  • Experience across brand strategy, content, digital marketing, partnerships, and events.
  • Ability to work daily on-site in Miami and collaborate closely with the CEO.

    • Nice to Have

  • Strong network within luxury, automotive, private clubs, or UHNW communities.
  • Experience with CRM / marketing platforms such as Zoho, HubSpot, or Salesforce.
  • Knowledge of marketing automation, analytics tools, and creative platforms.
  • Base Salary : $100,000 per year
  • Performance Bonus : up to 15% tied to events, leads, occupancy, and PR outcomes
  • Health & Dental Insurance : 100% employer-paid premiums
  • PTO : 3 weeks per year + holidays

    • Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Marketing

    Industries

    Marketing Services

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    Marketing Manager • Miami, FL, United States

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