Product Marketing Lead

Product Marketing Lead

NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our NinjaEdge brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance.

We're seeking an experienced Product Marketing Lead to play a critical role in shaping product success by driving strategic marketing initiatives that maximize monetization across our card and financial products. You'll define product positioning, messaging, and go-to-market strategies while translating product initiatives into compelling campaigns that drive direct deposit enrollment, card activation, transaction volume, and marketplace engagement.

This position requires a strategic thinker with the ability to integrate creativity with data, leveraging customer insights, competitive analysis, and performance data to refine messaging and optimize acquisition and retention strategies. You'll work autonomously while partnering with Product, Engineering, and cross-functional teams to deliver measurable business outcomes and ensure seamless integration of marketing efforts across all customer touchpoints.

Key Responsibilities

Marketing Strategy & Go-to-Market Leadership

• Act as the lead marketer for card and monetization products, working alongside product teams to shape marketing vision and strategy
• Define and execute comprehensive go-to-market strategies with clear value propositions and effective market positioning
• Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing
• Develop and refine marketing messaging that resonates with target audiences and integrates seamlessly across all customer touchpoints

Campaign Execution & Lifecycle Management

Performance Marketing & Analytics

Cross-Functional Collaboration

Ideal Candidate Will Have

Additional Pluses

Benefits

Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.