Marketing Manager (Senior Marketing Manager)

Strategic Marketing Senior Manager

The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include :

• Lead the development of annual marketing plan(s) that will support the acquisition and retention
• Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
• Lead the development of media strategy in partnership with media partners and agency partners
• Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
• Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
• Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
• Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
• Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
• Develop competitive set and regular benchmarking to understand how other retailers / competitors market their loyalty business (claims / benefits, marketing campaign insights, etc.)
• Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
• Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes

Ideally has a deep background in at least one of these areas :

Experience Required Qualifications :

Preferred Qualifications :

Expertise in business strategy, marketing measurement and reporting methods / tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed.

Education : High school diploma required

About US Tech Solutions : US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.