Position Overview :
The Sales Manager is a high-performing hunter responsible for identifying, pursuing, and closing new business opportunities across A, B, and C tier prospects in the food and beverage industry along the West Coast USA Territory . This outside sales role focuses on selling packaging solutions, ingredient materials, and development / operational services to emerging and established brands. The position is field-driven, requiring up to 75% travel to engage new clients face-to-face and grow the company's customer base. Success in this role is measured by achieving or exceeding new business acquisition quotas.
Principle Duties & Responsibilities :
New Business Development :
- Meet or exceed assigned quota for new customer acquisition and revenue generation
- Prospect and qualify leads across A, B, and C customer segments using industry knowledge, referrals, and lead generation tools
- Build and maintain a healthy sales pipeline with a consistent focus on new opportunities
Customer Engagement & Travel :
Travel up to 75% to meet with prospects, deliver presentations, conduct plant tours, and participate in trade shows or networking eventsUnderstand each prospect's specific needs and tailor product and service solutions accordinglySales Process Management :
Own the full sales cycle from lead generation through closingCollaborate with internal stakeholders (marketing, technical teams, customer service) to support proposal development and onboardingMarket Intelligence :
Stay current on industry trends, competitive activity, and potential growth areasProvide feedback to leadership and marketing on messaging, market gaps, and product opportunitiesOther duties as assigned
Qualifications & Skills :
Bachelor's degree in business related function, or equivalent professional work experience5+ years of outside sales or business development experience in packaging and / or services in the food and beverage spaceDemonstrated success in meeting or exceeding new business sales quotasSelf-motivated, persistent, and energized by building relationships and closing dealsExcellent communication, negotiation, and presentation skillsWilling and able to travel up to 75%Proficiency with CRM systems and sales prospecting tools