Marketing Director
- Full-time
Job Description
Marketing Director
Location : Irvine, CA
Company : ELIXIR MD Inc.
Industry : Medical Devices (Global Aesthetic & Surgical Markets)
About Us
ELIXIR MD™ Inc. is a fast-growing, founder-led medical device company disrupting the aesthetics and plastic surgery space with innovations like ELIXIR MD™ and EVA 3D™ . We’ve bootstrapped to multimillion-dollar revenue by obsessing over execution, creativity, and customer outcomes, and we’re now hiring a Marketing Director to build the infrastructure for our next stage of greatness
Position Summary
The Marketing Director leads the planning and execution of ELIXIR MD™’s marketing initiatives across digital, social, and experiential channels. This role owns campaign performance, manages the marketing team and external partners, and ensures our brand presence, from social feeds to global conferences reflects our premium, science-luxury identity.
Key Responsibilities
- Strategic Execution
o Translate company-level strategy into actionable annual and quarterly marketing plans.
o Manage launch timelines, campaign calendars, and cross-functional coordination with Product, Sales, and Operations.
o Continuously analyze market trends, competitor activity, and surgeon feedback to refine positioning and messaging.
o Serve as guardian of the ELIXIR MD™ brand—ensuring consistent tone, imagery, and storytelling across every touchpoint.
o Oversee content creation for website, print, and digital platforms, ensuring every asset meets luxury-medical standards.
o Direct PR, media relations, and key-opinion-leader (KOL) collaborations to enhance brand credibility and reach.
o Manage creative assets, brand guidelines, and photo / video production for campaigns and events.
o Lead all digital marketing channels including website, SEO / SEM, paid media, and email campaigns.
o Develop and implement a cohesive social-media strategy (Instagram, LinkedIn, TikTok, YouTube) focused on community growth, storytelling, and engagement with surgeons, partners, and patients.
o Oversee social content calendars, influencer partnerships, and paid-social campaigns.
o Use analytics to monitor engagement, conversions, and follower growth—translating insights into content and creative adjustments.
o Plan and execute ELIXIR MD™-hosted educational events, including the NYC Facelift & Rhinoplasty Master Course, Beverly Hills Body Academy, and global Project Sunrise 2030™ summits.
o Coordinate event marketing campaigns—from invitation and sponsorship packages to on-site branding and media coverage.
o Support participation in major industry conferences, trade shows, and surgeon symposia to position ELIXIR MD™ as the category leader.
o Manage event budgets, logistics, and partner relationships to deliver seamless, high-impact experiences.
o Collaborate with Product Management and Sales to define go-to-market (GTM) strategy for new devices and programs.
o Ensure each launch communicates strong value propositions and scientific credibility while reinforcing luxury positioning.
o Create integrated campaigns that combine digital, PR, and event activations for maximum visibility.
o Lead and mentor a high-performing marketing team across brand, digital, design, and communications disciplines.
o Manage agencies and freelancers for creative, PR, and digital initiatives.
o Track key performance metrics, report on ROI, and optimize marketing spend to balance innovation with profitability.
Qualifications
Skills
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