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Sr. Product Marketing Manager, Mobile

Sr. Product Marketing Manager, Mobile

Crawford GroupSan Francisco, CA, United States
10 hours ago
Job type
  • Full-time
Job description

Crawford Group (www.crawfordgroup.com) is seeking a Sr. Product Marketing Manager, Mobile to join our client's team.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities :

  • Own Engagement and Retention Strategy for Lightroom Mobile :
  • Define Lifecycle Marketing strategy and develop a cohesive approach that utilizes the most impactful levers to keep our free and paid customers engaged.
  • Collaborate Across Teams :
  • Work across Product, GTM, Growth, GTM, ASO, social, and broader marketing teams to drive alignment and execution.
  • Lead with Influence :
  • Bring clarity and direction in a matrixed org. Align teams with different goals and strong opinions around a common vision.

Qualifications :

5-7 years of product marketing, growth marketing or GTM experience-preferably for a consumer tech product like mobile gaming or a mobile-subscription product (Disney, etc.).

  • Strong understanding of mobile marketing and growth; familiarity with the Adobe creative cloud products (Lightroom, Photoshop) is a strong plus.
  • Proven success leveraging product and customer insights to drive lifecycle marketing motions like in-app push notification strategy or App Store experimentation.
  • Exceptional ability to work cross-functionally and influence in complex, matrixed environments balancing strong personalities and multiple priorities with clarity and empathy.
  • Excellent storytelling and communication skills; able to simplify complex solutions and connect them to customer value.
  • Experience in both startups and large organizations. You know how to move fast, how to prioritize, and how to scale.
  • Deep ownership, critical thinking, and customer dedication.
  • BA or BS required. MBA a plus
  • Experience with Microsoft suite of productivity tools (Teams, Word, Powerpoint, Sharepoint, etc) a plus

    • Location : San Francisco, CA

    Duration : Full-time, consulting

    Rate : W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

    Committed to Diversity.

    We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

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    Sr Product Marketing Manager • San Francisco, CA, United States