Property Leads is hiring : Performance Media Buyer in Louisville

Overview

Property Leads is transforming the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals nationwide. We are a data-driven, fast-moving team that values precision, speed, and measurable outcomes. Our mission is to help investors close more deals with less friction, and we rely on cutting-edge digital advertising to make it happen.

Role Overview

We are looking for an analytical, math-driven Performance Media Buyer with proven experience running campaigns across Meta (Facebook / Instagram), Google Search, YouTube, TikTok, and native advertising platforms. This role goes beyond basic campaign management; we seek someone who thrives on solving complex problems, interprets data clearly, and treats campaign management like a science. You will build, scale, and optimize multi-channel ad campaigns that drive high-quality leads while meeting aggressive ROAS goals. Success requires intellectual curiosity, quantitative discipline, and the ability to move fast in a startup environment.

Responsibilities

• Strategy & Planning : Develop and execute multi-platform advertising strategies across Meta, Google Search, YouTube, TikTok, and other native networks; translate business goals into measurable campaign objectives (CPL, CPC, RPL, ROAS); identify and configure high-value audience segments using in-house data, lookalikes, interest groups, and contextual targeting; design structured campaign frameworks that balance testing, control groups, and scalable winners.
• Campaign Execution : Launch, manage, and scale campaigns across multiple channels simultaneously; implement tracking pixels, conversion events, and custom configurations to ensure accurate attribution; use platform tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, native DSPs) to handle budgets, pacing, and targeting efficiently.
• Performance Optimization : Monitor KPIs daily and optimize for both volume and profitability; perform rigorous A / B and multivariate testing at the audience, creative, and bid-strategy level; adjust bid strategies dynamically (Bid Cap, Target CPA) based on real-time market conditions; apply statistical analysis to detect patterns, anomalies, and leading indicators of performance.
• Creative Collaboration & Testing : Partner with copywriters, designers, and editors to build direct-response creative tailored to each platform; interpret creative performance data (CTR, CVR) to guide iterations; manage a creative testing roadmap to refresh ads and combat fatigue.
• Data & Automation : Use spreadsheets, dashboards, and in-house tools to analyze performance and model outcomes; leverage AI tools to accelerate creative workflows; help implement automated rules, scripts, and bulk editing processes for greater efficiency; stay current on platform algorithm updates, auction dynamics, and new ad products.
• Reporting & Communication : Deliver clear weekly / monthly reports with actionable insights; present findings and recommendations to leadership in a structured, data-backed manner; forecast performance scenarios and budget allocations using historical data and predictive modeling.

Qualifications / What We’re Looking For

Why Join Property Leads?

Location & Language

Location : Remote (must work US time zone hours)

Language Requirement : Fluent in spoken and written English

Employment Type

Employment Type : Full-Time

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