Global Brand Manager - Toys

Job Description

Job Description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com / corporate.

We are seeking a Global Brand Manager to join our dynamic team in our Richardson, TX or El Segundo, CA office.

Job Responsibilities :

• With oversight from VP Marketing, lead in creation of new toy brands : identify white space in the market, define brand positioning & DNA, identify core consumer, author and implement product line strategy, and go-to-market plan for launch.
• Lead in ownership of existing toy brands : identify areas of growth, understand consumer wants & needs, and author & execute marketing plan that drives consumer demand.
• Oversee the implementation of product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication
• Work closely with cross-functional teams (R&D team, regional leads) to develop compelling, profitable toy lines that kids will love to play with
• Support the Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process
• Author marketing plans that meets business objectives; brief & execute in collaboration with agency partners & cross-functional marketing teams
• Support the retail sales team by presenting marketing plans, both to internal sales force and to key buyers.
• Develop, implement, launch, and track marketing initiatives / strategies, including advertising, retail / channel marketing, pricing initiatives, channel distribution strategies, sales support, and promotions

Requirements

Benefits