VP of Marketing \u007C San Francisco

Job Description

Job Description

Our mission

Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories :

Marketing which automates customer communications and campaigns

Operations which handles scheduling, billing, and reporting

Member Experience which offers websites, mobile apps, and self-service check-in systems

AI Assistants which provide automated customer support and sales inquiry management

Scope of Work

• Build & execute customer-centric lead gen strategy across segments & channels to drive pipeline & loyalty
• Craft & refine product positioning, value propositions & narratives to boost customer engagement
• Lead content strategy across formats with creative & digital teams to target global audiences
• Own brand development & data-backed positioning to make Kenko the go-to solution in our category
• Represent Kenko across media & channels as a thought leader through talks, content & presentations
• Define KPIs & build dashboards for full-funnel marketing performance tracking
• Hire, grow & lead a high-performing marketing team driven by accountability & outcomes
• Track marketing ROI & align spend tightly with growth & revenue goals

Requirements

Good to have

Our history and background

The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.

At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.

We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.