Media Director Job at Ignited in Arlington

This range is provided by Ignited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $130,000.00 / yr - $140,000.00 / yr

Company Overview

Ignited is a leading marketing and advertising agency specializing in impactful and innovative campaigns across multiple industries. Our government practice, Ignited Government, has over 24 years of experience partnering and supporting government agencies, understanding the complexities of federal, state and local government community challenges.

We are seeking a highly experienced Media Director to join our team and lead key client accounts.

About the Role

We are seeking a highly experienced Media Director to join our team and lead key client accounts. This is a hybrid position requiring three days per week in our Arlington office. As Media Director, you will define what smart, innovative media looks like for our clients. From emerging platforms to proven channels, you will chart a path that balances innovation with performance. This is a high-visibility role where your ideas and leadership will directly influence brand growth and open new opportunities for how we approach media in a fast-changing landscape.

Key Responsibilities

The Media Director for Ignited Government is responsible for overseeing the client interface with senior-level agency contacts, managing the media planning team, and ensuring the delivery of high-caliber marketing campaigns, predominantly on digital platforms. Experience and thorough understanding of national media on TV, radio, PSAs, print and out-of-home platforms is also required.

Client and Business Leadership

Act as the primary media department liaison between Ignited Government and senior clients at government agencies

Conduct high-level briefings and presentations to clients on campaign strategy, performance metrics, and results

Foster strong, long-term client relationships and establish credibility as a trusted consultant

Translate complex marketing and paid media principles and practices into plain language

Keep current on marketing and paid media landscape; Facilitate knowledge sharing with colleagues and clients

Team Management

Directly oversee the work of Media Planners, Associate Media Planners and Analysts

Mentor and develop team members to grow their skills and capabilities

Coordinate with colleagues and internal departments to align strategies and resources

Media Planning and Execution

Provide strategic direction in the creation and execution of marketing campaigns, primarily focused on digital platforms

Oversee the planning, negotiation, and buying of media across various channels, including TV, radio, digital, social and out-of-home platforms

Monitor campaign performance and make data-driven adjustments to meet KPIs

Reporting and Analysis

Analyze business and marketing campaign data

Prepare detailed, comprehensive reports on campaign performance and ROI

Ensure reports, analyses, and presentations are consistently accurate, error-free, and delivered to the highest professional standards

Share insights and learnings with internal stakeholders to continuously improve our offerings

New Business

Lead or support new business efforts, including but not limited to :

Conducting industry research, landscape assessments and competitive analysis

Writing strategic and comprehensive proposals and technical approaches

Delivering clear and concise internal and client presentations (pitches)

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or related field; Master’s degree preferred

Minimum 12 years of experience in marketing and advertising, with at least 3-5 years in a leadership role

Extensive experience with government clients and a deep understanding of the regulatory landscape strongly preferred

Proven track record of managing high-performance teams

Advanced proficiency in digital marketing tools and platforms

Must be able to work hours of 8 a.m. - 5 p.m. ET, as well as after hours and occasional weekends as needed, regardless of location

Hybrid role : Must work on-site 3 days / wk in Arlington, VA

Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance)

Employees may be subject to random drug / alcohol screening

Special Knowledge and Skills

Solid working knowledge of how to integrate media research into the planning process (MRI-Simmons, Vivvix, etc.)

Expert proficiency in Microsoft Office 365 (Excel, Word, PowerPoint, etc.)

Deep working knowledge of third-party ad servers / reporting functions (Campaign Manager 360)

Hands on experience in the day-to-day of media planning, buying, implementation, analytics, and optimization across all media channels

Proven ability to analyze and mix various media vehicles to maximize their effective communication strengths

Proficient understanding of third-party ad measurement and traffic tools

Proficiency in agency management and project collaboration tools

Personal Attributes

Excellent communication skills, both verbal and written

Strong leadership and motivational skills

Highly organized and detail-oriented

Ability to think strategically and analytically

Comfortable with high-stakes negotiations and decision-making

Compensation and Benefits

Competitive salary commensurate with experience

Bonus structure based on individual and overall company performance

Comprehensive benefits package, including health, dental, and 401(k)

Equal Opportunity Employer

E-Verify

Employment is subject to background checks and employment eligibility verification via E-Verify.

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