Data Analyst
STAND 8 provides end to end IT solutions to enterprise partners across the United States with offices in Los Angeles, New York, New Jersey, Atlanta and more, including internationally in Mexico, India and Japan.
The Data Analyst holds a unique position within the Consumer Insights team. This individual will support both traditional and emerging platforms, using their expertise in brand strategy to generate actionable insights for cross-functional teams.
This role is crucial for driving ad sales revenue, fostering collaboration with the sales team, and supporting the development of top-tier Thought Leadership.
Additionally, the Data Analyst will provide ad-hoc support for marketing, brand, and digital strategies across the family of brands.
Responsibilities
- Developing compelling category insights for the Sales team to enhance client cultural understanding, inform strategic decisions, and pinpoint key cross-platform opportunities.
- Helping to compile, maintain, and regularly share key audience facts, such as the Black Facts deck and infographic, to solidify the Sales team's competitive advantage.
- Assisting in conducting assessments of advertiser and sponsorship effectiveness across linear, digital, and experiential platforms.
- Supporting the development of thought leadership pieces that drive business advancement and maintain our brands' position within the multicultural landscape.
- Assisting with various cross-team qualitative and quantitative research projects, including business issue framing, approach development, planning, and asset collection.
- Reporting engagement across both the portfolio and competitive sources leveraging both first- and third-party data sources.
- Analyzing performance of the BMG platform as well as individual titles / content categories and contribute to regular reporting.
- Providing content consumption insights beyond standard reports to help inform strategic decisions around content acquisition / development, marketing, and scheduling.
- Generating data visualizations or dashboards for client consumption.
- Developing expertise of cross-platform measurement to guide understanding of the digital and linear roles in holistic content consumption and identify any data gaps or inconsistencies.
- Employing verbal, written, and visual communication skills to effectively deliver learnings to key stakeholders.
- Take responsibility for recurring and ad hoc analyses requiring deeper dives into data sets to support inquiries from leadership and other key stakeholders within the company.
Qualifications
- Bachelor's degree ideally in Marketing, Communications, Psychology, Media, Economics / Finance, Math, Statistics, Marketing Analytics, Computer Science, or equivalent work experience.
- At least 2+ years of work experience or internship in an ad agency, media company, sales organization, or in research.
- Excellent computer skills, particularly in PowerPoint and Excel, including formatting, creating charts / graphs, pivot tables, and formulas.
- Background in analytics and knowledge of media math is advantageous.
- Prior experience in TV and digital applications and proficiency in syndicated research tools (Nielsen, iSpot, VideoAmp, comScore, Marketcast TVBE, EDO, ListenFirst, Talkwalker SCR, YouGov, MRI / Simmons, etc.) is a plus.
- Familiarity with Retail Point of Sale Data, Consumer Panel data, usage of communities, as well as qualitative and quantitative data interpretation / manipulation.
- Desire to learn quantitative and qualitative research methodologies and analysis techniques.
- Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
- Willingness to collaborate with fast-paced, high-performing sales and marketing teams.
- Comfortable in a client-facing role, with potential for presenting to external parties.
Additional Details
The base range for this contract position is $30- $37 / per hour, depending on experience.
Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hires of this position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Benefits
- Medical coverage and Health Savings Account (HSA) through Anthem
- Dental / Vision / Various Ancillary coverages through Unum
- 401(k) retirement savings plan
- Company-paid Employee Assistance Program (EAP)
- Discount programs through ADP WorkforceNow
About Us
STAND 8 provides end-to-end IT solutions to enterprise partners across the United States and globally with offices in Los Angeles, Atlanta, New York, Mexico, Japan, India, and more.
STAND 8 focuses on the "bleeding edge" of technology and leverages automation, process, marketing, and over fifteen years of success and growth to provide a world-class experience for our customers, partners, and employees.
Our mission is to impact the world positively by creating success through PEOPLE, PROCESS, and TECHNOLOGY.
Check out more at and reach out today to explore opportunities to grow together!