Strategic Account Manager

Strategic Account Manager

The Strategic Account Manager is the digital marketing services sales lead.

Integrated Digital Specialist Job Posting

Overview :

The Strategic Account Manager (SAM) is a key player in the digital and station sales environment, serving as a critical resource for reaching station and department goals. The SAM is focused on developing and maintaining digital sales revenue, working closely with account executives and the Digital Sales Manager. The SAM will also support all digital sales through the building of creative elements and sales presentations as directed. They will also participate in sales calls with clients / prospects.

The SAM reports to the Digital Sales Manager.

Responsibilities :

• Close digital revenue by attending and participating in sales calls, client presentations, and station sales events.
• Has the ability to conceptualize client / prospect marketing needs, create high-impact multimedia sales presentations of marketing campaigns.
• Develop creative production for client advertising.
• Attend and participate in corporate sales conference calls and events.
• Be capable of inputting orders for digital products using the dashboards / order entry systems.
• Provide analysis and reporting on digital revenue from WideOrbit.
• Work with all station departments including Sales, News, Promotions and Production.
• Perform other duties as assigned by the Digital Sales Manager.

Qualifications :

Education Requirements :

Physical Requirements :

Statement about other duties :