Director of Performance Marketing

A company is looking for a Director of Performance Marketing.

Key Responsibilities

Develop, launch, and manage paid media programs across various digital platforms

Own performance forecasting, budget allocation, and campaign strategy in collaboration with other teams

Monitor and analyze campaign performance to improve ROI and conversion quality

Qualifications & Experience

7+ years of experience in B2B digital marketing focusing on paid media performance

Proven success managing multi-channel campaigns either in-house or at a marketing agency

Strong analytical skills with familiarity in marketing analytics platforms

Hands-on experience with ad platforms including Google Ads and LinkedIn Campaign Manager

Understanding of full-funnel performance metrics and attribution models