Area Director, Franchise Performance (Austin / San Antonio, Texas)

Area Director, Franchise Performance

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Area Director in the Franchise Performance Department. This team is responsible for driving the performance of a diverse portfolio of midscale and upper midscale hotels under the guidance of leaders within the Franchise Performance Department. As a key member of our Franchise Performance Department, you will be instrumental in leading the implementation and activation of strategies and tactics aimed at increasing property level profitability, guest experience, and revenue for a region of franchised hotels.

NOTE : You must reside in Austin or San Antonio, TX.

Are you a hotel operator with a strong drive for success and sense of personal accountability looking to transition to an above-property role? We invite you to apply today for our Area Director, Franchise Performance role and #MakeItYourChoice.

Your Responsibilities

• Serve as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation.
• Ensures owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction.
• Utilize reporting resources to influence and achieve owner adoption and hotel implementation.
• Responsible for the revenue and service performance metrics for the assigned region, driving continuous improvement.
• Identify and prioritize opportunities to enhance performance at portfolio hotels.
• Drive revenue at portfolio and hotel levels through consultations, collaborating and aligning with Choice Revenue Management resources.
• Achieve Guest Experience objectives through the execution of on-site consultations and activation of recommended tactics and strategies.
• Monitor performance dashboards and conduct follow-up consultations.
• Identify hotel challenges and deploy hotel operators to Choice's support systems, aiding in the improvement of hotel operations and profitability through resources like ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.
• Collaborate with commercial revenue departments to achieve portfolio revenue growth objectives. Encourage hotel engagement and participation with proprietary revenue generation programs.
• Deliver impactful consultations, employing a suite of tools and resources to provide tailored solutions and foster owner engagement.
• Apply Trusted Advisor skills and delivery framework to drive owner-operator engagement within the assigned region.
• Develop proficiencies in interpreting performance data from internal and external sources.
• Monitor and enhance consultation effectiveness based on RVP feedback, Owner Engagement Index surveys, and hotel stakeholder adoption of recommended action steps.
• Maintain clear and consistent communication with stakeholders, documenting interactions and ensuring follow-through on action plans.
• Provide timely and accurate documentation of all business expenses.
• Maintain effective property and ownership documentation within Choice's contact management system.
• Support Choice Hotels franchise sales growth and participate in franchise association activities.
• Seek and share industry and market intelligence and best practices with peers, franchisees, and corporate staff, recognizing trends, threats and opportunities that can benefit franchisees and Choice.

Your Experience, Skills & Competencies

Your Team

This is an individual contributor role that will report to the Regional Vice President, Franchise Performance. You will have multiple peer teammates and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Area Director, Franchise Performance, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 70% of the time to visit trade shows, conventions, franchisees, and other industry events.

Salary Range

The salary range for this position is $98,000 to $115,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Pay ranges listed are for this position and are what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few :

About Choice

Choice Hotels International, Inc. (NYSE : CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business.

Our corporate office locations :

North Bethesda, MD Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field / Remote Select roles designated as field / remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values