Vice President of Demand Generation & Account-Based Marketing (ABM)

Overview

Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.

Responsibilities

Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events

Drives measurable pipeline growth and client engagement through targeted marketing programs

Optimizes channel performance, ROI, and campaign attribution using analytics and martech

Develops and scales ABM playbooks in partnership with PMDs and BD Directors

Leads account-specific marketing programs for top global and regional clients

Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets

Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities

Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns

Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable

Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting

Champions operational excellence, scalability, and agility across all marketing functions

Develops playbooks, templates, and processes to ensure consistency across practices and regions

Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue

Continuously optimizes channels, budgets, and tactics to improve impact and efficiency

Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity

Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth

Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members

Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning

Leads efforts in attracting, training, retaining, growing and recognizing diverse talent

Manages conflict effectively and encourages a healthy team environment

Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability

Takes personal responsibility for fostering a green workplace through sustainable work practices

Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer

Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate

Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements

Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals

Qualifications

Bachelor\'s degree in Advertising or related degree

Typically with 15+ years of B2B / professional services experience, with experience in demand generation, digital marketing, and ABM

Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software

Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred

Prior experience in professional services or design industries

Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts

Successful track record with managing a team and performing duties in a fast-paced environment

Proven ability to design and execute multi-channel, measurable campaigns

Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority

Proven ability in identifying issues, determining their cause, developing creative solutions

Excellent operational mindset with martech, campaign orchestration, and process leadership

Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication

Excellent attention to detail and commitment to excellence

Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team

Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives

Strong understanding of data privacy law across the globe

Strong presentation skills

Strong organizational skills and the ability to work on multiple projects at the same time

Ability to partner seamlessly with BD to align marketing activity with client growth

Ability to thrive in a complex, matrixed global organization

Ability to influence senior stakeholders across practices, regions, and BD teams

Ability to measure and report brand performance

Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external

Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing

Ability to proactively problem solve and apply innovative solutions

Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work

Ability to effectively meet deadlines at expected quality

Travel may be required

If you currently work for HKS, please submit your application via the

Internal Careers Portal .

HKS is an EEO / AA Employer : M / F / Disabled / Veteran

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