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Marketing Manager
MoneyGramSuffolk, Virginia, United States8 hours ago
Job type
- Full-time
Job descriptionMust-Haves Hands-on Meta Ads experience managing ≥ $5,000 / month (big plus : ≥ 20,000 / month or seasonal scale). Portfolio / case studies with clear business outcomes (ROAS / MER, CAC, budget scale, speed of testing). Proficiency in Ads Manager, Event Manager, Pixel / CAPI, logical campaign structures (naming, UTMs, rules). Clear communicator; data-driven; strong cross-functional collaboration. Nice-to-Haves (still Meta-only) Advantage+ (Shopping / App), Shops / Checkout, Lead Ads + Instant Forms, Click-to-WhatsApp / IG DM. Familiarity with Meta Ads Reporting / Marketing API. 0–2 years total experience is fine if the results are real (internships / projects welcome). Qualifications Comfortable running the loop : design → launch → measure → iterate
Company Description
We suggest you enter details here.
Role Description
- Responsibilities (Meta-only) Own the growth plan & budget for Meta (monthly / quarterly forecasts, pacing, and ROAS / CAC targets).
- Design full-funnel strategy (Awareness → Consideration → Conversion) and scale with CBO / ABO, bid strategies (Highest Volume, Cost Cap).
- Lead a rapid creative testing cadence (hooks, formats, Reels / Stories / Feed), develop briefs, and collaborate with designers / editors.
- Stand up robust measurement & tracking : Pixel / SDK, CAPI, AEM, event hygiene, UTMs, and dashboards; run A / B / Multivariate tests.
- Maintain policy compliance & brand safety, troubleshoot delivery limits, stabilize learning, and manage ramp-up / ramp-down.
- Coordinate cross-functionally (Product / Data / Creative) to turn insights into launches; manage agencies / freelancers as needed.
- Report weekly on CPL, CPA, ROAS / MER, cohort quality, and next-step experiments.
Qualifications
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Marketing Manager • Suffolk, Virginia, United States
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