Associate Director, Business Analytics - Migraine

Associate Director, Business Analytics - Migraine

The Analytics and Performance Excellence (APEX) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisors and a pragmatic compass to Marketing, Sales, and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously without taking ourselves too seriously. We are smart, fun, quirky, and innovative and we'd love for you to join us.

The Associate Director, Business Analytics - Migraine, will develop and deploy analytic solutions based on business needs for the Migraine brands to pull through brand strategy and tactics at a national and sub-national level.

This position's primary objectives : Ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Major Responsibilities :

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix / business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels.
• Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables.
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions

Qualifications :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more, visit abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more : abbvie.com / join-us / reasonable-accommodations.html

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