Director, SEO

Razorfish SEO / GEO Strategy Lead

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us.

Responsibilities

• Develop and execute comprehensive SEO / GEO strategies to improve search engine rankings and topical visibility in AI platforms for a fashion retail client for both evergreen and seasonal campaign initiatives.
• Conduct a discovery audit of the client's owned websites.
• Develop and maintain a roadmap / prioritized plan that will define what projects key stakeholders on the client side need to implement to achieve their SEO / GEO goals and a plan for implementation that will be shared with key stakeholders.
• Establish KPIs and a measurement plan focused on SEO performance and GEO inclusion.
• Collaborate with cross-functional teams, including web developers, content teams and digital marketers to implement SEO best practices throughout owned platforms.
• Lead a team of SEO specialists, providing guidance, mentorship, and performance management to ensure the achievement of department goals.
• Support the SVP of SEO on broader cross-functional goals as part of one cohesive media team.
• Conduct in-depth keyword research and analysis to identify high-impact opportunities for optimization and content development.
• Develop strategic thought leadership to advise the marketing team on how to integrate search insights and optimize all channels for search behavior.
• Monitor and analyze website performance using SEO tools and analytics platforms, making data-driven recommendations for improvement.
• Stay up-to-date with industry trends, algorithm updates, and emerging SEO techniques, sharing knowledge and insights with the team to drive continuous innovation.
• Conduct ongoing SEO / GEO pulse checks and technical assessments of client websites, identifying and addressing any issues that may impact organic visibility.
• Drive site architecture optimization for large product catalogs, including category hierarchy, faceted navigation and internal linking strategies.
• Address technical challenges specific to fashion e-commerce such as seasonal changes, product variants, size / color / category matching and more.
• Develop and maintain strong relationships with clients, often visiting the client site, and serving as a trusted advisor and providing strategic recommendations to enhance their digital marketing effort.

Qualifications

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range : $120,000-$180,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 31 / 25.