Krea.ai, Inc. is hiring : Marketing Lead in San Francisco

About Krea

At Krea, we’re dedicated to making AI intuitive and controllable for creatives. Our mission is to build tools that empower human creativity, not replace it. We believe AI is a new medium that lets us express ourselves across text, images, video, sound, and 3D—and we’re building better, smarter, more controllable tools to harness it.

We’re backed by Bain Capital Ventures, a16z, Abstract Ventures, Pebblebed and others. If you’re passionate about pushing the boundaries of AI and enabling human creativity, we’d love to hear from you.

The role

We’re looking for a zero-to-one Marketing Lead (Growth & Strategy) who will define audiences, nail distribution, and turn experiments into durable growth systems. You’ll own segmentation, positioning, lifecycle, and analytics; you’ll collaborate with designers / creatives on assets and campaigns, but your core value is marketing strategy and results .

What you’ll do

Growth & Acquisition

Design and run experiments across owned / earned / paid channels to drive sign-ups, activation, and retention.

Build compounding loops (referrals, creator showcases, templates, UGC) and scale what works with clear CAC / LTV guardrails.

Test channel-market fit (X / TikTok / YouTube, newsletters, communities, search) and prioritize by impact.

Product Marketing & Segmentation

Define target segments (creators, studios / agencies, brand marketers) and map pains → messaging → offers.

Ship segment-specific landing pages, narratives, and launch checklists with crisp positioning.

Harvest proof : customer stories, benchmarks, before / after reels.

Lifecycle & CRM

Own onboarding, education, win-back, and reactivation via email / in-product comms.

Stand up lead capture, scoring, routing, and feedback loops from support / community into product.

Distribution & Partnerships (Creators / Communities)

Recruit and manage creators / studios for co-created content, tutorials, and live sessions.

Spin up and moderate community hubs (Discord / Reddit / Forum) with rituals and programming.

Coordinate selective partner launches and integrations that unlock new audiences.

Website, SEO & Conversion

Own krea.ai performance : rapid A / B tests on headlines, social proof, and conversion.

Ship pragmatic SEO (topic clusters tied to product intents, technical hygiene, link outreach).

Publish pillar content (guides, playbooks, templates) that compounds traffic and captures demand.

Analytics & Experimentation

Define the growth dashboard (traffic → signup → activation → retention → revenue) and report weekly.

Set up attribution, event taxonomy, and cohorts; run disciplined A / B tests with decision rules.

Size opportunities, forecast impact, and communicate trade-offs.

PR / Comms & Events

Manage announcements with press and creators; prep assets and talking points.

Host targeted workshops and selective conference presence; track ROI.

Brand Strategy & Creative Collaboration (not a brand designer role)

Maintain messaging architecture, brand guidelines, and review cadence.

Write creative briefs; coordinate with in-house / contract creatives for asset production.

Ensure brand consistency across product, web, and social without owning hands-on design.

If you see a marketing or distribution gap at Krea, you’ll own it, fix it, and make it durable.

Example Tacit Skills We’re Looking For

High agency & ownership : You find leverage, design an experiment, ship v1 fast, and report results crisply.

Full-funnel thinking : You move seamlessly from awareness to activation, retention, and referral.

Distribution instinct : You understand channels, creators, communities—and how ideas spread.

Quant chops : Comfortable with dashboards, cohorts, spreadsheets; you size impact and spot anomalies.

Creative collaboration : You write great briefs and give actionable feedback; you don’t need to design.

Tool fluency : GA4 / Mixpanel (or similar), email / CRM, landing-page tooling; bonus for Figma familiarity.

Bias to action : Prefer small, fast tests over long decks; automate the repeatable parts.

We’re optimizing for output and judgment, not years of experience.

Example Ideal Candidate

You’ve been the first / only marketer (or played the role) at a small, fast startup—shipping growth experiments and PMM deliverables yourself.

Or, you’re a high-agency early-career builder (1–4 years) from growth / content / PMM who wants to own the full stack.

Or, you’ve led zero-to-one programs in a studio, lab, or student org—launching products / events, driving sign-ups, and proving it with data.

Our culture

We work full-time and in-person at our waterfront office in San Francisco.

We care about creativity : our team includes musicians, designers, visual artists, and engineers.

What we offer

Openness to sponsoring international candidates (e.g., STEM OPT, OPT, H-1B, O-1, E-3).

Work alongside a world-class team building the future of AI creative tooling.

Significant scope and company-wide impact.

Competitive compensation (75th percentile of market) with meaningful equity.

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In Summary : Krea is looking for a zero-to-one Marketing Lead (Growth & Strategy) who will define audiences, nail distribution, and turn experiments into durable growth systems . You’ll own segmentation, positioning, lifecycle, and analytics .

En Español : En Krea, estamos dedicados a hacer que la IA sea intuitiva y controlable para los creativos. Nuestra misión es construir herramientas que potencien la creatividad humana, no reemplazarla. Creemos que la inteligencia artificial es un nuevo medio que nos permite expresarnos a través del texto, imágenes, video, sonido y 3Dy estamos construyendo mejores herramienta más inteligentes y controlables para aprovecharlo. Estamos respaldados por Bain Capital Ventures, a16z, Abstract Ventures , Pebblebed y otros. Si usted está apasionado de empujar las fronteras de la AI y habilitar la creatividad humana, le encantaría escucharle. El papel que buscamos Un líder de marketing cero-a-uno (Growth & Strategy) que defina los clientes potenciales, distribución de uñas, y experimentaciones en el mercado. Las páginas de destino, narraciones y listas de lanzamiento específicas para el segmento del buque con un posicionamiento claro. Prueba de cosecha : historias de clientes, benchmarks, antes / después de los carretes. Lifecycle & CRM Own onboarding, educación, retorno ganador y reactivación a través de comunicaciones por correo electrónico / en producto. Establecer la captura de leads, puntuación, encaminamiento y circuitos de retroalimentación desde el soporte / comunidad hacia el producto. Distribución y asociaciones (Creadores / Comunidades) Reclutar y administrar creadores / estudios para contenido co-creado, tutoriales y sesiones en vivo. Estrategia de marca y colaboración creativa (no un papel del diseñador de marca) Mantenga la arquitectura de mensajería, las pautas de la marca y la cadencia de revisión. Escriba resúmenes creativos; coordine con los creadores internos / contratados para la producción de activos. Asegure la consistencia de marca en todo el producto, web y social sin tener diseño práctico. Si ve una brecha de marketing o distribución en Krea, lo poseerá, la corregirá y la hará duradera. Ejemplo Tacit Skills We're Looking For High agency & ownership : Usted encuentra apalancamiento, diseña un experimento, navega v1 rápido e informe resultados crispamente. Pensamiento completo : usted se mueve sin problemas desde la conciencia a la activación, distribución y tamaño de referencia. O, usted ha dirigido programas de cero a uno en un estudio, laboratorio o organización estudiantil lanzando productos / eventos, impulsando inscripciones y probándolo con datos. Nuestra cultura Trabajamos a tiempo completo y personalmente en nuestra oficina frente al mar en San Francisco. Nos preocupamos por la creatividad : nuestro equipo incluye músicos, diseñadores, artistas visuales e ingenieros. Lo que ofrecemos apertura para patrocinar candidatos internacionales (por ejemplo, STEM OPT, OPT , H-1B, E-1, E-3).