Marketing Analyst / Data Engineer, Pimsleur Language Learning

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

We're looking for a detail-oriented, technically capable data specialist to own the integrity and consistency of marketing data attribution and tracking across our digital ecosystem on our Pimsleur Language Learning team.

This new role would ensure seamless data integration between marketing, ecom, backend technology solutions. Oversee our first-party data across our technology stack including data ingestion, hygiene, and syndication while ensuring compliance with privacy regulations.

This role is ideal for someone with a solid understanding of digital tracking, marketing technology, and data quality assurance, but who doesn't need to write production level code or conduct deep analytics.

You'll collaborate across Marketing, Product, Developers, and Data Analyst to ensure our marketing attribution and customer data is accurate, timely, and reliable, so that everyone can make better, data-informed decisions.

Responsibilities :

Coordinate and maintain product and marketing tracking across web and app platforms. Manage technical implementation for marketing attribution across platforms such as GA4, Amplitude, Kochava, Ecom, etc. You'll manage the data layer and ensure clean, structured event capture.

Integrate data from various sources, including learning platforms, CRM systems (e.g., Salesforce), marketing tools, and third-party APIs.

Build and maintain data models in cloud data warehouses (e.g. BigQuery).

Map data flows and system integrations. Diagnose and resolve issues related to data flows, and performance bottlenecks.

Maintain consistency in attribution values and key metrics across tools. Collaborate with analysts to align definitions, reconcile discrepancies, and ensure confidence in our marketing and customer data.

Maintain comprehensive documentation and ensure compliance with privacy regulations (e.g., GDPR, CCPA) and data security standards.

Implement and maintain server-side tracking and data integrations (e.g., Facebook Conversions API) to enhance marketing attribution and optimize campaign performance.

Act as a liaison between developers, analysts, marketers, and decision-makers to align data strategies with business objectives.

Ensure data accuracy and consistency across systems by managing imports, exports, extracts, file transfers, and integrations with external platforms, including Salesforce Service Cloud, Amplitude, native backend systems and e-commerce platforms.

Support data governance efforts by enforcing data quality checks, access controls, and compliance with privacy regulations.

Serve as a key point of contact for vendors and external partners managing marketing technologies.

Qualifications

Required

Bachelor's degree in Marketing, Business, Computer Science, or a related field.

4+ years of experience in operations, with a focus on system integrations and data management.

Experience with Salesforce Marketing Cloud, Salesforce Sales and Service Cloud, CDPs

In-depth knowledge of first-party data implementation strategies and their application in business processes. Familiarity with API integration, data transformation, and scripting in Python or similar languages.

Strong analytical mindset with the ability to interpret complex data.

Preferred

Experience in direct response marketing or Ed Tech, subscription services or digital mobile apps

Certification in relevant marketing platforms or methodologies.

Strong project management skills and familiarity with tools like Confluence, Jira, or Trello.

Proficiency with tag management solutions (e.g., Tealium, Google Tag Manager, etc.)

Simon & Schuster US is an equal opportunity employer (EOE) including disability / vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits / programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice (https : / / www.simonandschuster.com / p / workplace-privacy-notice) , and eligible solely for the benefits plans thereof.

Job Details

Job Family

Marketing

Job Function

IT Business Analysts

Pay Type

Salary

Employment Indicator

Regular

Hiring Min Rate

100,000 USD

Hiring Max Rate

110,000 USD