Sr. Director / Director, Brand Portfolio Initiatives

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Join to apply for the Director, Brand Portfolio Initiatives role at Simple Mills

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Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we're a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company , and has been featured in Vogue, Forbes, Women's Health , and NPR's How I Built This . In 2024, Inc. named us one of its Best Workplaces , reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

The Director of Brand Portfolio Initiatives will lead enterprise-level, cross-category marketing projects that elevate Simple Mills equity and drive growth across all categories. This highly strategic and collaborative role will oversee initiatives including new brand campaigns, brand refresh efforts, price / pack architecture (PPA), and portfolio-level strategic planning. The Director will play a critical leadership role on the Marketing Leadership Team (MLT), helping shape team-wide prioritization, cross-functional alignment, and the brand's future growth roadmap.

This position reports to the VP of Marketing and will be responsible for building and executing multi-year brand initiatives in partnership with the Category Brand Leads, Sales, Finance, Innovation, and Integrated Marketing.

• Lead cross-category initiatives such as masterbrand campaigns, brand refresh efforts, portfolio pricing / pack strategy (PPA), and customer-facing narratives that drive long-term brand equity and revenue growth.
• Develop and communicate a clear, insight-driven narrative for brand performance and portfolio-level initiatives to build alignment across internal stakeholders and external partners.
• Spearhead enterprise marketing planning and strategy, shaping portfolio-level frameworks that inform team prioritization, campaign sequencing, and investment allocation.
• Manage external agencies and strategic vendors in the development of portfolio-level marketing assets, ensuring executional excellence and strong ROI.
• Collaborate with Sales, Finance, and Operations to ensure master-brand strategies align with the Long-Range Plan and Annual Operating Plan; provide input into in-year forecast assumptions as they relate to cross-category efforts.
• Lead strategic, creative, and research efforts that strengthen brand equity and improve brand health metrics, in collaboration with cross-functional teams and agency partners.
• Identify and implement cross-functional process improvements that increase executional efficiency and elevate collaboration across Marketing, Sales, Innovation, and Integrated Marketing.
• Support a culture of curiosity, agility, and prioritization within the marketing team by contributing to strategic planning forums, cross-functional working sessions, and connection.
• Performs other duties as assigned.

Position Requirements

Benefits of Working at Simple Mills

Working at Simple Mills

At Simple Mills, we're not just building a brand—we're leading a movement that's transforming how food is made and enjoyed. If you're passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.

Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.

We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.

We don't just talk about doing good—we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.

Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success

Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you'll have the chance to make an impact while working in a collaborative and inspiring environment. If you're ready to shape the future of food, let's talk.

We recognize that our people are our greatest asset. That's why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life.

We're committed to taking care of our people—so you can focus on making an impact.

Our work model is role-dependent, and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications.

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact ...@simplemills.com

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