Digital Marketing Consultant

Are you passionate, creative, and analytical about optimizing campaign results to drive sales? Have you also consulted with clients?

Would you like to help people improve their financial wellbeing and build wealth for their future while growing financial advisors' businesses?

Do you have 2 or more years of digital marketing experience? Excited to learn more? If so, then this could be the role for you!

LPL Financial (Nasdaq : LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around.

Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide.

We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor.

At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice.

And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview

The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing.

In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting.

You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices.

You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more.

This position reports to a Marketing Manager.

Responsibilities :

Support LPL advisors via phone and email

Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals

Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed

Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors

Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic

Learn and produce each advisor’s marketing plan based on advisor preferences

Schedule and host regular weekly or bi-weekly discussions with the advisors

Collaborate with the advisor’s office staff to ensure cohesive messaging and communications

Collaborate with compliance to ensure the content, brand, and messaging are approved

Conduct market research and share discoveries with each advisor

Work as a liaison to digital vendors

Work with LPL's current tools to integrate them into the overarching plan

Provide feedback and program enhancements from the advisors

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements

2+ years of professional experience in marketing and digital marketing, preferably in a marketing agency setting

Bachelor’s degree

Preferences

Bachelor's degree in marketing, communication, or similar field

Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot

Financial services experience a plus, not required

Solid understanding of e-commerce, PPC, SEO & SEM

Solid knowledge of CRM, inbound marketing tools, and web management

Working knowledge of web design principles, best practices, and content management platforms

Ability to develop and execute sales and marketing strategies

Excellent written and verbal communication skills

Excellent project management and organizational skills

Pay Range :

$59,040-$88,560 / yearActual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.

Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Your recruiter will be happy to discuss all that LPL has to offer!