Marketing Manager Job at Informa Markets in Chicago

Informa Markets, a division of Informa, creates global event platforms across 14 specialist markets.

Job Description

This role is based in our Chicago Office.

As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels.

Role Accountability and Duties

• Collaborate on marketing strategy for IME’s show brands and align with event goals
• Create, manage, and produce attendee and exhibitor promotional campaigns
• Analyze attendee segments and personas to drive attendance and meet KPIs
• Tactical execution of marketing campaigns
• Partner with central marketing to bring show brands to life and align with messaging
• Work cross‑functional teams on themes, ideas, schedules (sales, event, digital, graphics, email, web, data, ops, conference)
• Oversee development and production of digital and printed collateral for in‑person and virtual events
• Drive continuous improvement and propose fresh ideas for event marketing impact
• Develop relationships with external media partners for barter and advertising opportunities
• Own website content and ensure accuracy and timeliness
• Manage marketing budgets and costs
• Post‑show analysis of marketing campaigns, post‑show surveys
• Travel 15% of the time and work across time zones

Qualifications

Benefits

Location

Chicago, IL

Compensation

$60,000 – $70,000 based on experience

Application Deadline

This posting will automatically expire on 11 / 3 / 2025

Equal Opportunity

We are a formal Equal Opportunities Employer. All decisions are based on qualifications and merit and do not discriminate on the basis of protected characteristics. Inclusive experiences and environments welcome all perspectives and backgrounds.

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