Marketing Campaign Specialist

Job Description

Job Description

At Aylo Health, we work together to enrich the health and well-being of every life we touch. Our mission is to make quality healthcare simple and convenient. Because healthy people can do amazing things!

We offer a work environment that values the creation of lifelong relationships, while also providing opportunities for growth and career development. We strive to care for each other with the same passion with which we care for our patients. Aylo Health offers competitive pay to team members who provide high-quality care, while delivering an exceptional patient experience.

At Aylo Health, we believe healthy people can do amazing things. That's why our mission is simple yet powerful : to make quality healthcare simple and convenient. Every team member plays a role in helping us deliver on that promise for our patients, their families, and the communities we serve.

We are a fast-growing network of primary care offices across the Southeast. We operate with the drive and innovation of a start-up, with the stability and heart of a community healthcare provider.

Our small but mighty marketing team is looking for a passionate and data-driven Marketing Campaign Specialist to join us on this journey. This isn't just another marketing role. It's a unique opportunity to directly impact patient lives by connecting more people to the care they need and ensuring their experience with Aylo Health is second to none.

Responsibilities

As our Marketing Campaign Specialist, you'll be at the center of our patient acquisition and retention efforts. You'll help grow Aylo Health and build lasting relationships with our patients. Responsibilities include :

• Collaborate & Ideate : Partner with the Director of Marketing, media agency, and creative agency on campaign planning and execution. Actively participate in planning sessions, contribute fresh ideas, and review agency work with a critical eye.
• Lead Campaign Execution : Partner with media agencies to successfully execute and launch omni-channel paid campaigns ensuring the Marketing Plan is executed as planned. Optimize and execute campaigns for new location openings. Manage creative delivery process between creative agency and paid media agency.
• Optimize for Growth : Work closely with the Director of Marketing to establish closed-loop analytics and attribution models that connect inbound activity to patient conversions. Own the tagging process, responsible for developing and providing all parties tagged links in a timely manner, consistently provide updates and changes to the structure as our Marketing and Paid Media plans evolve.
• Analyze & Recommend : Collaborate with media partners to recommend optimizations to improve omni-channel campaign performance, ultimately increasing relevant traffic and appointment bookings on Aylo Health's digital properties. Develop reporting and identify key insights, present and socialize insights with Director of Marketing and VP of Marketing as well as with relevant internal stakeholders and agency partners.
• Build & Test : Develop campaign landing pages and website updates, monitor user behavior, and recommend page enhancements and tests to improve performance.

Work alongside the Director of Marketing to build a Conversion Rate Optimization (CRO) program, including A / B testing across landing pages and owned / paid channels.

Candidate Requirements

We're searching for someone who is :

Bonus Skills (not required, but a plus) :

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Aylo Health is an Equal Opportunity Employer