Associate VP of Marketing

Job Description

The Associate Vice President of Marketing provides strategic leadership to enhance La Sierra University's visibility, reputation, and enrollment outcomes. Reporting to senior leadership, this role oversees the development and execution of comprehensive marketing and communication strategies to support recruitment, retention, and institutional branding. As a collaborative leader, the AVP interfaces with internal stakeholders, including Admissions and Advancement, while building external relationships to promote the university's mission and goals.

Duties and Responsibilities

Strategic Leadership and Branding

• Develop and execute a comprehensive, research-driven marketing and communications plan aligned with the university's strategic goals and mission.
• Strengthen the university's reputation through consistent branding and innovative messaging targeted at internal and external audiences.
• Foster a culture of pride and engagement by showcasing the achievements of faculty, students, and staff.
• Act as a liaison between university leadership, departments, and external partners to ensure alignment in messaging and strategy.

Enrollment and Recruitment Marketing

Team Development and Operational Oversight

Community and Professional Engagement

Content, Digital, and Media Strategy

Continuous Assessment and Improvement

Continuous Assessment and Improvement

Qualifications

Education

Experience

Skills and Abilities

Certificates and Licenses

Valid CA Driver License

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, work near moving mechanical parts; fumes or airborne particles and risk of electrical shock. The noise level in the work environment is usually moderate.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and / or move up to 10 pounds and occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl.

Salary Wage Range : $70,862.00 to $121,000.00, plus generous benefits.