Google Ads & SEM Specialist Job at GrowthAssistant in Boston

MediabistroBoston, MA, United States

2 days ago

Job type

Full-time

Job description

GrowthAssistant is looking for a Google Ads & SEM Specialist for our growth marketing team. This teammate will provide support with SEM campaign execution through keyword research, ad copy, and performance monitoring, while assisting with localization, reporting, and landing page optimization.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Off
Health Insurance Card

The Role

Support SEM campaign setup : keywords, ad copy, and landing pages

Conduct keyword and competitor research using Ahrefs, SEMrush, and Keyword Planner, etc.

Work with regional teams to localize or refine keywords and ad copy

Review search terms daily and apply negative keywords

Monitor daily spend pacing and report variances

Assist with landing page updates and A / B tests

Pull and analyze SEM performance data for weekly and monthly reporting

The Requirements

3 - 4+ years of SEM experience

2+ years of experience with Google Ads, Ahrefs, SEMRush or a similar tools

Proficiency in the English language, both written and verbal

Proficient in Excel or Google Sheets / Doc (V-lookups, pivot tables, etc.)

Strong editing skills - client to provide supportive tools (Grammarly, ChatGPT, etc.)

Self-motivated and proactive with a desire to learn

Hands-on experience with Google Search Ads

Comfortable with spreadsheet-based analysis and formulas

Ability to work PST

Nice to Have

Basic familiarity with Salesforce reporting

Ability to edit or adapt creative assets using Figma (other design tool)

Candidate 1 (of 2) nice-to-have experience with new market SEM launches

Candidate 2 (of 2) nice-to-have experience with landline large budget SEM campaigns

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!

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Specialist Google Ads • Boston, MA, United States

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