Senior Digital Marketing Manager

Owning the strategy for both paid and organic channels, the full-time Senior Digital Marketing Manager will manage budgets, oversee agency relationships, and drive measurable improvements in lead generation while working remotely from Canada or the United States. Key Responsibilities Lead paid media programs across various channels, optimizing cost per qualified pipeline dollar Manage the full budget cycle, including forecasting and reallocating funds based on performance metrics Run continuous testing programs to enhance conversion rates and optimize the paid conversion path Required Qualifications 5-7+ years of experience in digital marketing, demand generation, or growth at a B2B SaaS or technology company Proven expertise in managing a paid media budget and developing an organic search program Strong understanding of pipeline metrics such as SQLs, CAC, and payback periods Experience with AI visibility strategies and structured content for model consumption Familiarity with technical SEO principles and the ability to prioritize tasks accordingly