Leading the digital marketing strategy, the full-time Senior Digital Marketing Manager will serve as a Paid Search expert, managing a team while overseeing budget and performance across Paid Search, Paid Social, and Programmatic channels in a remote capacity. Key responsibilities Own strategy, budget, and performance for Paid Search, including bid strategy and platform optimization Direct strategy and performance standards for PPL, Paid Social, and Programmatic, executed by direct reports Manage and develop a team of marketers, providing coaching and feedback to support their career growth Required qualifications 6+ years of digital marketing experience with deep expertise in Paid Search, including management of high-budget campaigns 2+ years of experience managing individual contributors and setting channel strategy Proven track record of translating channel performance into strategic recommendations for senior stakeholders Experience with marketing platforms like Google Analytics, SA360, and Salesforce Familiarity with 1st party targeting and audience segmentation
Senior Digital Marketing Manager • Athens, Georgia, United States
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