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Senior Lifecycle Marketing ManagerVirtualVocations • Jackson Heights, New York, United States
Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

VirtualVocations • Jackson Heights, New York, United States
3 days ago
Job type
  • Full-time
Job description
Leading end-to-end lifecycle marketing initiatives for the payments sector, the full-time Senior Lifecycle Marketing Manager will manage campaign strategy, execution, and performance analysis while working remotely. Key Responsibilities Own the end-to-end lifecycle marketing process, including campaign strategy, planning, execution, launch, optimization, and reporting Design and manage personalized customer journeys to enhance engagement, product adoption, and retention Analyze campaign performance and customer behavior to identify opportunities and communicate actionable insights Required Qualifications Proven experience managing end-to-end lifecycle marketing campaigns (5+ years) Strong analytical skills with the ability to interpret campaign data and translate insights into business recommendations Hands-on experience with Email, Push Notifications, and In-Product messaging campaigns Proficiency with Google Workspace (Google Sheets, Docs, Slides) and spreadsheet-based analysis (5+ years) Experience creating and optimizing customer journeys across multiple lifecycle stages
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Senior Lifecycle Marketing Manager • Jackson Heights, New York, United States

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