Marketing Director, Continence Care / Home Services Group, US

Marketing Director, Continence Care / Home Services Group, US

The Marketing Director, Continence Care / Home Services Group, US is a strategic leadership role responsible for shaping and executing the US marketing vision for Continence Care, in alignment with global objectives and business growth targets. This individual provides management oversight for both the Convatec Continence Care and 180 Medical marketing teams in the US, ensuring collaboration, consistency, and operational excellence. The role partners closely with the VP Global Marketing CC / HSG (Continence Care / Home Services Group) to ensure US strategies are aligned with global priorities and best practices are shared across regions.

Key Responsibilities

• Strategic Leadership & Vision
• Develop and lead the US marketing strategy for Continence Care, ensuring alignment with global business objectives and market opportunities.
• Champion innovation, digital transformation, and adoption of best-in-class marketing practices to drive growth and market leadership.
• Serve as a key member of the US and global marketing leadership teams, contributing to long-term business planning and investment decisions.
• Act as Marketing lead in development of Annual Operating Plan (AOP).
• Cross-Team Management & Governance
• Provide strategic direction and management oversight for both the Convatec Continence Care and 180 Medical marketing teams in the US.
• Establish frameworks for collaboration, knowledge sharing, and operational excellence across both teams.
• Ensure consistency in brand messaging, compliance, and performance measurement, in line with global standards.
• Dotted-Line & Global Collaboration
• Work in close partnership with the VP Global Marketing CC HSG, ensuring US marketing strategies are aligned with global priorities.
• Represent US marketing in global forums, collaborating with international colleagues to influence global strategy and ensure US market needs are addressed.
• Facilitate the sharing of US market insights, best practices, and learnings with global teams.
• Performance & Impact
• Define and track KPIs that measure the impact of marketing on business growth, market share, customer engagement, and brand equity for both Convatec CC and 180 Medical.
• Use data-driven insights to optimize marketing strategies and resource allocation.
• Talent Development
• Build, mentor, and develop high-performing, diverse marketing teams for both organizations, with a focus on succession planning and leadership development.
• Foster a culture of high performance, collaboration, and continuous improvement.
• Operational Excellence
• Oversee marketing budgets, vendor relationships, and agency partnerships.
• Ensure compliance with regulatory and company policies.
• Support business case development for new initiatives and product launches.
• Serve as a central source for clinical, technical, and market knowledge.
• Oversee management of competitive product cross-reference files and monitor the competitive landscape.
• Support planning and execution of tradeshows, conferences, and exhibits.
• Sales and Channel Collaboration
• Oversee planning, development, and execution of channel, field, and consumer marketing campaigns and lead generation strategies aligned with franchise goals.
• Guide creation of promotional and reference materials for field, distributor, and retailer support, collaborating with Digital Marketing.
• Ensure monitoring and analysis of campaign metrics to optimize current and future marketing efforts.
• Identify new business opportunities through distributors and retailers.
• Coordinate with Supply Chain to forecast and mitigate inventory issues.

Skills & Experience

Qualifications / Education

This is a remote role. This position will require travel up to 30% of the time.

Ready to join us? At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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