Digital Marketing Specialist

To enhance the brand's digital presence, the full-time Digital Marketing Specialist will lead organic social, content, and digital PR efforts, focusing on LinkedIn and emerging channels while crafting SEO-driven content and building media relationships in a remote environment. Key responsibilities Own and grow the organization's organic presence on LinkedIn and new platforms, maintaining a creative content calendar Write and optimize content across various formats, leveraging keyword and performance data for improved discoverability Lead digital PR initiatives, including press pitching and podcast guest bookings, while monitoring organic performance and translating insights into actionable plans Required qualifications 1-3 years of experience in social media, content marketing, PR, or related communications Strong writing skills across multiple formats, including social media and blogs Basic working knowledge of SEO and familiarity with AI answer engines Experience with LinkedIn and a willingness to learn new platforms Collaborative mindset with a desire to grow into larger content and PR responsibilities