Owning the strategy and creative direction for digital acquisition channels, the full-time Senior Digital Marketing Manager will lead performance marketing across various platforms, ensuring a seamless conversion experience while working remotely. Key responsibilities Lead paid digital and social performance marketing strategy across platforms like TikTok, Meta, and YouTube Design and implement always-on testing programs for creative concepts and placements within social channels Collaborate with content and product teams to create a unified brand ecosystem that enhances conversion paths Required qualifications Bachelor's degree in Marketing, Business, Statistics, or a related field 7+ years in performance marketing with hands-on experience in paid digital and social channel strategy Proven track record of developing and executing functional testing plans that exceed creative benchmarks Deep understanding of A/B and multivariate testing methodologies Experience managing digital creative production alongside media strategy
Senior Digital Marketing Manager • Puyallup, Washington, United States
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