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Marketing Director

Marketing Director

Lev HaolamUS
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

As a Marketing Director, you will be responsible for leading our marketing efforts in US market.

You will oversee a diverse range of responsibilities, including but not limited to team management, strategic planning, campaign execution, and performance analysis.

The ideal candidate will possess a proven track record of success in driving revenue growth and customer engagement through comprehensive marketing strategies.

Key Responsibilities :

  • Market Expertise :  Demonstrated experience working with women over 40 in the US market, understanding their needs, preferences, and behavior patterns.

Team Management :

  • Proven ability to lead and manage a team responsible for the purchase of traffic in FB and Google ads with a budget of more than $200,000 / month in the USA or Europe market.

    • Funnel Development :

  • Built at least 3 successful funnels in different businesses with multiple stages, showcasing expertise in lead generation, product demonstration, and conversion optimization.

    • Offer Creation :

  • Ability to craft compelling offers that incorporate key elements such as value proposition, urgency, guarantee, and bonuses, resulting in increased sales and customer satisfaction.

    • LTV Optimization :

  • Implemented strategies that increased customer lifetime value (LTV) by 30% or more through targeted marketing initiatives and customer relationship management.

    • Market Research :

  • Proficiency in planning and conducting marketing studies, audience polls, and hypothesis testing to inform decision-making and optimize sales funnels.

    • Analytical Skills :

  • Strong proficiency in Google Analytics and other analytical tools to analyze data, derive actionable insights, and make data-driven decisions.

    • Community Engagement :

  • Understanding of community management principles to foster relationships with customers pre-sale, enhancing brand loyalty and customer satisfaction.

    • PR and Influencer Marketing :

  • Familiarity with PR campaigns and influencer marketing strategies, including contractor selection and collaboration to amplify brand reach and engagement.

    • Content Strategy :

  • Ability to develop content strategies aligned with product and audience needs, identifying value propositions and creating or curating compelling content.

    • Contractor Management :

  • Experience in sourcing and managing contractors to achieve desired marketing outcomes efficiently and effectively.

    • Email Marketing :

  • Proficiency in email marketing best practices, guiding an email marketer, and establishing benchmarks for success.

    • Referral Programs :

  • Experience in building and analyzing referral programs to drive customer acquisition and retention.

    • Team Leadership :

  • Previous experience managing a team of more than 10 people, fostering a collaborative and high-performing work environment.

    • Department Building :

  • Experience in building a marketing department in a small company or startup, establishing processes, and driving growth initiatives.

    • Performance Metrics :

  • Ability to develop and track performance metrics for all departments and positions, evaluating the impact of marketing efforts on overall business objectives.

    • Positioning Development :

  • Demonstrated ability to develop positioning strategies from scratch, refining positioning based on market feedback and performance metrics.

    • Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • C1 English level proficiency.
  • B1 Russian level proficiency.
  • Track record of successful PR campaigns and influencer partnerships.
  • Proficiency in content marketing, SEO, email marketing, and other digital marketing channels.
  • Experience managing referral programs and achieving substantial profit growth.
  • Previous leadership experience managing a team of 10 or more marketing professionals.
  • Ability to develop and optimize processes for efficiency and scalability.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proven experience in product positioning and market differentiation.
  • Proven track record of success in a similar role, preferably in the relevant sector.
  • Excellent communication, leadership, and analytical skills.
  • Strong strategic thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced, dynamic environment.

    • We offer :

  • Work in international company with a focus on the US market.
  • Opportunities for professional growth and performance-based income growth.
  • Compensation in USD.
  • Service agreement (requires individual entrepreneurship or self-employment status).
  • Fully remote work format.
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    Marketing Director • US

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