Senior Manager, Marketing Systems and Intelligence

Job Description

Job Description

About Us :

Crunch Fitness is a U.S. based brand of over 500 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia.

Our mantra and way of life is No Judgments. This is our unfiltered philosophy that drives us to create a community and a gym for all.

Work Location and Classification : New York City (hybrid - 3 days in office) / Exempt

What You Will Do

Platform Administration & Optimization

• Complete ownership of Crunchs Customer data platform (CDP), including Configuring, maintaining, and optimizing CDP integrations with CRM, marketing automation, analytics, and external data platforms.
• Oversee system updates, user access, role permissions, and troubleshooting to ensure stability and scalability.
• Manage data pipelines to ensure accurate ingestion, transformation, and activation across CRM, marketing automation, analytics, and downstream systems.
• Regularly monitor and audit system performance, troubleshoot issues, and liaise with cross-functional teams as necessary to resolve problems.

System Governance & Data Management

Audience Strategy & Activation

Advanced Analytics & Insights

to troubleshoot and ensure accurate data flow into the CDP.

Leadership & Continuous Improvement

Requirements

We would love to have you on our team if you have any of the following, but dont worry too much if you dont meet all the requirements :

Crunch offers competitive salaries and benefits, including medical / dental / vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.