Regional Sales Manager- NYC metro area

Location:

NY, US

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Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement

The Regional Sales Manager is responsible for attainment of annual sales goals and objectives for all assigned accounts in alignment with the overall In-Store Bakery (ISB) sales strategy and in coordination with the TCCS CBU and DSD Divisional Leadership. You will, with limited supervision, provide sales, marketing, and merchandising direction, and outstanding customer service to our existing accounts within the greater NYC territory. You will be focused on maximizing the growth and profitability of the business while selling new products, product applications and programs with our existing customers within In-Store Bakery.

You will be accountable for the Strategic Growth Plans for a rapidly growing and profitable business, and the ongoing growth and development of partnerships with new/existing customers across several segments. To deliver that, you will develop a clear understanding of both the CBU’s and DSD’s capabilities and capacities that are aligned with the overall business objectives, and match them to your customer’s volume potential. You will be accountable for maximizing our sales and profits by driving additional synergies within our operations and distribution network with your customer base as well as integrating in 2026 other TCCS portfolio items.

The role must be based in the NYC metro area within commuting distance of the Woodside location in Queens.

Key Accountabilities and Outcomes

New Business Development
Define new customers and territories that can be served by the DSD business and expand existing relationships with major customers
Research sources for developing prospective customers and gather critical information to help determine their potential.
Communicate and coordinate sales activities with plant operation, supply chain, R&D, QA, finance and logistics as required including ESO teams.
Interface with all appropriate internal functions to work through the on-boarding process for new customers or new items for existing customers.
Analytics
Provide forecasting validation for our internal requirements and collaborative feedback to customers as required.
Utilize CRM (SalesForce) and other Sales tracking tools for leads and sales progress
Provide ongoing analysis regarding customer performance to prior year, to plan and to current forecast
Sales and Customer Relationship Development
Develop effective retail “pull-thru” marketing programs to support the needs of smaller, family-owned businesses.
Communicate/coordinate with Regional Sales Managers and Broker Partners to provide service/support base to all assigned accounts in support of all business building opportunities
Profitable execution and leadership of annual Business Plan development in conjunction with Corporate and Division objectives to include:
Solid direction and leadership to Route Sales Representatives on objectives and profitability expectations.
Attainment of the annual sales goals and objectives.
Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers and marketplace
Achieve individual and market case/financial margin targets by executing division strategies and delivering well-refined market plans.
Develop annual account plans for the local market's operations leader, setting sales goals using sales objectives, profit expectations, and placements of priority product categories.
Achieve volume and margin plans by market
Develop and implement a data driven selling approach utilizing Rich's best-in-class Data and Insights
Prepare and present proposals for improving distribution, space, sales, and service in retail stores

Knowledge, Skills, and Experience

⦁ Bachelor's degree in business, sales management or related discipline strongly preferred
⦁ Fluency in both English and Spanish is required
⦁ Minimum of 5-7 years progressive sales experience in the food and beverage industry. Bakery experience a plus
⦁ A strong awareness and applicable understanding of supply chain and manufacturing operation
⦁ A strong history of successful prospecting, lead generation and securing new business
⦁ Must demonstrate excellent problem-solving skills and be results oriented
⦁ Be able to work independently and within a team environment possessing excellent communication skills
⦁ Excellent organizational, time and project management skills
⦁ Ability to travel for in-person visits with customers, attend trade shows and for team meetings as required. Travel requirements will average 50% - 75% of the time, primarily within the NYC metro area
⦁ Ability to lift up to 50 lbs. (e.g., product samples cases, etc.) and stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.)
⦁ Ability to walk up and down stairs at the operations facility and at customer locations
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