Short Intro and About the Job
The Associate Brand Manager (ABM), Pepticate will co-develop and execute both the strategic and tactical marketing plans for Pepticate, in close partnership with the Senior Brand Manager.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow the category to enhance its competitive position and grow sales. This may include promoting successful launches of new products and services, enhancing the competitive position of existing products and driving specific in-market opportunities. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as in-person and virtual medical conferences. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This role can be based out of White Plains, NY or REMOTE!
Essential Functions :
Work as part of a team to implement key tactics that support the innovation pipeline, as laid out in the brand's ongoing operating plan, including execution of communication strategy across select traditional, digital, social and other emerging media channels.
Apply basic understanding of the brand framework model to assist in initiatives to re- enforce and develop the brand positioning with key target audiences.
Facilitate the execution of multiple concurrent marketing initiatives tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
With support from manager and finance, create and align innovation business cases, leveraging market research, category data and qualitative intelligence
Create and present regular updates on innovation priorities to cross-functional team and leadership
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
About You
Knowledge, skills and abilities :
Supervisory responsibilities :
The ABM does not have direct reports.
Working conditions :
Work is conducted ideally in a hybrid environment with the employee expected to be in the office on a regular basis as aligned with the manager. This role is remote eligible.
Minimum qualifications :
Success factors :
About Us, We offer and What's next
Nutricia Advanced Medical Nutrition is focused on pioneering and delivering specialized nutritional solutions and Best Care for medical professionals and their patients, helping people live healthier and longer lives. Nutricia North America was established in 1983 and is headquartered in Rockville, MD. We seek to provide solutions and services wherever nutritional intervention can be shown to improve clinical outcomes. In partnership with doctors, healthcare professionals and caregivers, we work to make a real difference in people's lives by speeding recovery and encouraging independence. Our ambition is to deliver only proven benefits through nutrition, as an integral part of disease management. Consisting of a wide variety of FDA and Health Canada regulated nutrition products, we are especially active in the management of inherited metabolic diseases, severe pediatric allergic and gastrointestinal disorders, pediatric epilepsy, and long term and critical care for seniors. Please join us in nourishing lives & inspiring a healthier world through food! Learn more @ www.nutricia-na.com
Nutricia is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state / provincial and / or local law. For our EEO policy statement and your EEO rights under law click here.
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Associate Brand Manager • White Plains, NY, United States