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Manager, Brand

Manager, Brand

Association of National AdvertisersNew York, NY, US
20 days ago
Job type
  • Full-time
Job description

Brand Practice Manager

This position will support the development of the new ANA Brand Practice by managing, programming and optimizing some of the ANA's most dynamic committees, conferences, and awards programs. Committee meetings are intimate forums that bring client-side marketers together for peer-to-peer learning, benchmarking, best practice sharing, networking, and addressing industry issues. Today, the Brand Practice leads the Brand Strategy, Brand Experience, Brand Activation, and Brand Measurement & Accountability committees that meet virtually and in-person through the year. Conferences are major industry events open to all, and the Brand team "owns" the Brand Masters Conference, an opportunity for bold, exciting marketers to share lessons and observations with a committed in-person and virtual audience. The individual in this role will also support the "Oscars of the ANA" the REGGIE Awards, an exceptional opportunity to see the best work in the marketing industry and to work with hundreds of marketers who act as judges. Finally, thought leadership is a major priority for the ANA, and this individual will contribute to research and POV papers that help further the most important elements of brand marketing. For the right person, this role essentially offers a PhD in marketing, and you'll be on the "inside" of important industry conversations.

Major Responsibilities :

  • Provide critical support of all Brand Practice committee meetings (4x committees meeting 4x per year) by programming and managing each meeting under guidance of the Practice VP
  • For all committee meetings :

Initiate and maintain outreach to potential and confirmed speakers

  • Maintain event pages on ANA website regularly to ensure meeting details are up to date and accurate
  • Manage back-end logistics on Zoom and within ANA system
  • Create slide decks and help run meeting Q&As
  • Prepare and distribute detailed post-meeting reports internally and surveys externally
  • For in-person committee meetings : Support as needed across check-in / registration, A / V setups, catering, and on-site event logistics
  • Support Practice conferences by liaising with speakers, contributing to curating meeting content, assisting with marketing and promotion of meetings
  • Awards program recruitment, marketing, lead generation, operations, and other tasks as needed
  • This position is based in New York City and requires four days of on-site work per week. Some domestic travel (10-20% on an annual basis) is also required.

    Qualifications :

  • Bachelor's degree plus 3-5+ years of relevant work experience at an agency, client-side marketer, brand and / or event marketing
  • Existing knowledge of topical areas
  • Passion for the marketing and advertising industry including staying up to date on news, trends, topics, potential meeting speakers, etc.
  • Some experience managing and / or working on award programs is a plus
  • Familiarity with the following platforms a must : MS Office, MS Teams, CMS systems, Zoom. Working knowledge of SurveyMonkey and Informz is a plus.
  • Highly motivated and an organized self-starter who will take the initiative to get the job done with accuracy and attention to detail
  • Strong writing, communication, and people skills with a customer service mindset
  • Must be hands-on and proactive with the ability to multitask, handle simultaneous projects, and manage tight deadlines
  • Should be comfortable with A / V conference room technology, or quick to learn
  • Crucial to have ability to work across various teams, in a matrixed environment. This team is very collaborative and often assists other team members when the need arises
  • Salary and Total Rewards Package : Starting pay range : $60,000 to $70,000, based on relevant experience and qualifications. Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

    To apply :

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    Brand Manager • New York, NY, US

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