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Marketing ManagerVirtualVocations • Grand Rapids, Michigan, United States
Marketing Manager

Marketing Manager

VirtualVocations • Grand Rapids, Michigan, United States
11 days ago
Job type
  • Full-time
Job description
To support a growing product business, the full-time temporary Marketing Manager will create and execute data-driven marketing campaigns that engage and retain small business customers, utilizing marketing automation tools and customer analytics in a remote environment. Key responsibilities Craft and implement advanced lifecycle strategies across multiple channels using segmentation techniques and AI/ML-informed insights Work cross-functionally to evaluate business problems and optimize the customer experience through targeted marketing initiatives Manage project schedules, stakeholder expectations, and campaign execution from development to results tracking Required qualifications 5-7 years of experience in customer analytics and segmentation 5+ years of expertise in data-driven marketing and A/B testing Hands-on experience with marketing automation platforms such as Braze or Eloqua (3+ years) 2+ years of experience leveraging AI/ML tools for customer journey optimization Proven ability to manage projects independently in ambiguous environments
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Marketing Manager • Grand Rapids, Michigan, United States

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