Digital Marketing Director

To build and scale the inbound marketing engine, the full-time salaried Digital Marketing Director will own the inbound strategy, manage SEO and content alignment, and drive conversion performance while collaborating closely with sales and marketing teams. Key Responsibilities Own the inbound marketing strategy and manage the top-of-funnel metrics, including organic, AI-search, and paid traffic Set and execute SEO and AEO strategies to enhance search rankings and visibility in AI-generated responses Lead the funnel strategy and optimize conversion rates from landing pages across WordPress and HubSpot Required Qualifications 8+ years of digital or growth marketing experience in high-growth B2B SaaS, with 3+ years in SEO and paid programs Proven experience in building and scaling an inbound marketing program with quantifiable results Deep technical and content SEO expertise, with a strong understanding of AI answer engine dynamics Experience managing agencies and external partners, particularly in paid media Familiarity with HubSpot, WordPress, GA4, and SEO platforms like Semrush or Ahrefs