To shape the future of Product Lifecycle Management (PLM), the full-time remote Director of Product Marketing will drive strategic messaging, positioning, and go-to-market execution for PTC's PLM portfolio while collaborating across product marketing teams to connect PLM with PTC's broader technology ecosystem. Key responsibilities Develop differentiated messaging and positioning for PTC's PLM solutions that resonate with key industry stakeholders Drive go-to-market strategy and execution for PLM product launches and feature releases, ensuring alignment with campaign strategies Conduct competitive analysis and market research to inform positioning and equip the organization with actionable insights Required qualifications 8+ years of experience in product marketing or GTM strategy roles within B2B enterprise software, with significant depth in PLM Deep PLM domain expertise, including knowledge of the technology, buyers, and competitive dynamics Proven ability to develop strategic messaging that differentiates in competitive enterprise markets Experience with portfolio-level marketing, crafting integrated solution stories across technology portfolios Bachelor's degree in Marketing, Business, Engineering, or a related field
Director of Product Marketing • Springfield, Missouri, United States
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