To support a growing Measurement & Reporting team, the full-time salaried Marketing Data Analyst II will analyze performance, implement tracking strategies, and identify trends to drive strategic decisions while working remotely within the Continental U.S. Key responsibilities: Configure and maintain Google Analytics and other web analytics tools Build and iterate dashboards to help stakeholders monitor KPIs Analyze user behavior and marketing channel performance to generate actionable insights Required qualifications: BA/BS in computer science, mathematics, statistics, business, or related field 3+ years of experience in web, marketing, or product analytics Proficiency in tools like Google Analytics, Looker Studio, Tableau, or Power BI Hands-on experience with Google Tag Manager or other tag management systems Working knowledge of SQL and strong skills in Excel/Google Sheets
Marketing Data Analyst • Worcester, Massachusetts, United States
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