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Marketing Automation ManagerVirtualVocations • Fresno, California, United States
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Marketing Automation Manager

Marketing Automation Manager

VirtualVocations • Fresno, California, United States
2 days ago
Job type
  • Full-time
Job description

Working remotely within the United States, the full-time Marketing Automation Manager will manage the administration, execution, and continuous improvement of the marketing automation platform, collaborating cross-functionally to enhance marketing programs and reporting capabilities. Key Responsibilities Build, QA, and launch end-to-end marketing programs including emails, landing pages, and webinars Maintain and enhance the Marketo Salesforce integration, ensuring accurate campaign attribution and diagnosing issues proactively Partner with Demand Generation to monitor campaign performance and improve outcomes through hypothesis-driven testing Required Qualifications 6 to 8 years of professional experience with increasing responsibility Bachelor's Degree or global equivalent in a related discipline 4-6 years in marketing operations or marketing automation, with at least 3 years of hands-on experience in Marketo Engage Working knowledge of the Marketo Salesforce integration and its sync behavior Strong QA instincts and ability to produce clear documentation such as SOPs and briefs

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Marketing Automation Manager • Fresno, California, United States