Marketing Manager

Blue Yonder Title

Integrated Marketing Manager - ABM

Location : Dallas, TX or Scottsdale, AZ Remote

Overview : As an Integrated Marketing Manager - ABM, you will be at the center of orchestrating and executing cross-channel marketing programs that drive measurable growth for Blue Yonder with a focus in Account Based Marketing (ABM). In partnership with leadership, you'll lead the development and execution of integrated strategies that align with sales goals and business prioritiesensuring a cohesive and impactful customer journey across every touchpoint.

This role is responsible for bringing ABM programs and campaigns to life through a blend of tactics including events, webinars, email marketing, paid media, content syndication. A key part of success in this role is the ability to integrate these elements into well-rounded, impactful programs. You'll work closely with cross-functional stakeholders spanning industry, product marketing, business development, and salesto ensure end-to-end alignment and flawless execution of demand generation initiatives across all channels.

Scope :

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• This role supports both North America and EMEA regions, with a focus on the CPG and Life Sciences sub-verticals.

What You Will Do :

What We Are Looking For :

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes :

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values : If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success and the success of our customers. Does your heart beat like ours? Find out here : Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.