Talent.com
Marketing Analytics and CRM Marketing Manager

Marketing Analytics and CRM Marketing Manager

Jiffy LubeIrving, TX, US
30+ days ago
Job type
  • Full-time
Job description

Marketing Analytics & CRM Marketing Manager

Embark on a rewarding career journey with us today as a Marketing Analytics & CRM Manager! FULL-SERVICE REWARDS :

  • Employee Discount on Core, MultiCare, and Tire services
  • Benefits Medical, Dental, Vision
  • PTO plus flexible work schedules
  • 401K employer matching plan
  • Daily Pay
  • PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc.
  • Access to on-site fitness facility
  • Free team lunch and breakfast once a month

GEAR UP FOR YOUR ROLE : The Marketing Analytics & CRM Manager is a vital contributor to Team Car Care's business growth, partnering closely with the CMO, the Marketing team and Jiffy Lube International. The TCC marketing team's mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude.

We're looking for a data-driven Marketing Analytics & CRM Manager to lead the performance measurement and optimization of our marketing initiatives. This role will focus on analyzing marketing campaigns and offers, supporting strategic decision-making through advanced analytics, and managing our CRM journey across email, direct mail, and SMS.

This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.

HOW YOU WILL DRIVE SUCCESS :

Marketing Analytics (80%)

  • Design and analyze A / B tests for campaigns and promotional offers
  • Conduct media attribution and marketing mix modeling to evaluate channel performance
  • Perform pre / post analysis to assess incremental campaign impact
  • Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
  • Partner with media and creative teams to define KPIs and measure performance
  • Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
  • Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
  • CRM & Customer Journeys (20%)

  • Manage and optimize automated CRM journeys across email, direct mail, and SMS
  • Monitor customer behavior and segmentation to inform personalized messaging
  • Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
  • Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
  • Support campaign QA, test strategy, and compliance best practices
  • UNDER THE HOOD WHAT YOU'LL NEED :

  • 35 years of experience in marketing analytics, CRM analytics, or related role
  • Strong proficiency in Excel, SQL and PowerPoint (required)
  • Experience with Power BI, Python, or other analytics tools preferred
  • Hands-on experience with A / B testing, media mix modeling, and marketing attribution
  • Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, etc.)
  • Robust analysis skills with ability to simplify complex data into actionable insights
  • Excellent communication and presentation skills, with the ability to clearly convey insights to senior-level executives and non-technical stakeholders
  • Ability to work cross-functionally with marketing, operations, and finance teams
  • Experience to "Turbo-charge" your application :

  • Consumer or retail marketing environment
  • Direct mail or SMS marketing
  • Experience working with marketing automation tools
  • Equal Employment Opportunity : We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

    Create a job alert for this search

    Crm Marketing Manager • Irving, TX, US

    Related jobs
    • Promoted
    Manager of CRM

    Manager of CRM

    Public StoragePlano, TX, United States
    Full-time
    The Manager of CRM is responsible for the strategic leadership, execution, and optimization of CRM marketing initiatives to drive customer engagement, retention, and lifetime value across Public St...Show moreLast updated: 3 days ago
    • Promoted
    Director of Marketing Analytics

    Director of Marketing Analytics

    Pluralsight, LLCWestlake, TX, United States
    Full-time
    Join Pluralsight as our Director of B2C and B2B Marketing Analytics and bring your business analysis prowess to drive strategic growth initiatives tailored to both consumer and business markets.Lea...Show moreLast updated: 14 days ago
    • Promoted
    Sr. Dir., Marketing Analytics

    Sr. Dir., Marketing Analytics

    ServiceNowAddison, TX, US
    Full-time
    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today ServiceNow stands as a global market l...Show moreLast updated: 30+ days ago
    Analyst / Sr Analyst, Marketing Analytics

    Analyst / Sr Analyst, Marketing Analytics

    MediabistroDallas, TX, United States
    Full-time
    Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and youll travel the world, grow your expertise and become the best vers...Show moreLast updated: 3 days ago
    • Promoted
    Manager, Business Development

    Manager, Business Development

    Pluralsight, LLCWestlake, TX, United States
    Full-time
    The Manager of Business Development leads teams of 8-12 BDRs that are responsible for producing a pipeline for Account Executives. These prospects are aligned to produce new and expand billings with...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, CRM and Marketing Technologies

    Manager, CRM and Marketing Technologies

    Alvarez & MarsalDallas, TX, United States
    Part-time
    Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our client...Show moreLast updated: 3 days ago
    • Promoted
    CRM Associate, Marketing Operations

    CRM Associate, Marketing Operations

    StoutDallas, TX, United States
    Full-time
    At Stout, we're dedicated to exceeding expectations in all we do - we call it Relentless Excellence.Both our client service and culture are second to none, stemming from our firmwide embrace of our...Show moreLast updated: 2 days ago
    • Promoted
    Manager in Training

    Manager in Training

    Crunch Fitness - CR HoldingsNorth Richland Hills, TX, US
    Full-time
    Manager In Training -North Richland Hills.Here We GROW Again! .Be a part of one of the greatest growth stories ever told in the fitness industry. Manager in Training position offers a tre...Show moreLast updated: 30+ days ago
    • Promoted
    Success Operations Manager

    Success Operations Manager

    Pluralsight, LLCWestlake, TX, United States
    Full-time
    Pluralsight's Digital Success team is seeking a dedicated and detail-oriented individual contributor to help drive the growth and scalability of our organization. Reporting to the Sr Director of Dig...Show moreLast updated: 14 days ago
    • Promoted
    Senior CRM Manager

    Senior CRM Manager

    The Container StoreCoppell, TX, US
    Full-time
    Senior Manager Of Customer Relationship Management (CRM).The Senior Manager of Customer Relationship Management (CRM) will be responsible for driving owned channels for the company.This position is...Show moreLast updated: 10 days ago
    Sr. Dir., Marketing Analytics

    Sr. Dir., Marketing Analytics

    MediabistroAddison, TX, United States
    Full-time
    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today ServiceNow stands as a global market le...Show moreLast updated: 30+ days ago
    Sr. Analyst - Marketing Analytics

    Sr. Analyst - Marketing Analytics

    MediabistroPlano, TX, United States
    Full-time
    WHO WE ARE : Beyondsoft is a leading mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward.Our g...Show moreLast updated: 18 days ago
    • Promoted
    Manager, CRM & Marketing Automation

    Manager, CRM & Marketing Automation

    VeracityDallas, TX, US
    Full-time
    Manager, CRM & Marketing Automation.Dallas, Texas, United States Scheduled work from home days Mon-Thurs : 100% onsite Fri : WFH. Essential Duties and Responsibilities : .Being our marketing automation ...Show moreLast updated: 30+ days ago
    Manager Alliance Marketing (RapidScale)

    Manager Alliance Marketing (RapidScale)

    MediabistroDallas, TX, United States
    Full-time
    At RapidScale, exceptional technology is powered by exceptional people.As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify ...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Loyalty, Lifecycle, and Marketing Analytics

    Director of Loyalty, Lifecycle, and Marketing Analytics

    At Home Stores LLCCoppell, TX, US
    Full-time
    The Director of Loyalty, Lifecycle, and Marketing Analytics is a data-driven strategic thinker, innovator, marketer, and technologist with a passion for building best in class loyalty and CRM progr...Show moreLast updated: 30+ days ago
    • Promoted
    CRM Manager

    CRM Manager

    LHHDallas, TX, United States
    Permanent
    Are you passionate about leveraging technology to enhance customer relationships and drive business growth? We’re seeking an experienced CRM Manager to join our client's team in the Dallas area.Thi...Show moreLast updated: 3 days ago
    • Promoted
    Sr Manager, Marketing Analytics

    Sr Manager, Marketing Analytics

    Denny'sIrving, TX, US
    Full-time
    Senior Manager Of Marketing Analytics.The Senior Manager of Marketing Analytics plays a key role within Denny's Business Intelligence, Analytics & Consumer Insights team. Reporting directly to the S...Show moreLast updated: 30+ days ago
    • Promoted
    Manager of Marketing and Communications

    Manager of Marketing and Communications

    Texas Star PharmacyPlano, TX, United States
    Full-time
    We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-drive...Show moreLast updated: 2 days ago