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Lifecycle Marketing StrategistVirtualVocations • Cranston, Rhode Island, United States
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Lifecycle Marketing Strategist

Lifecycle Marketing Strategist

VirtualVocations • Cranston, Rhode Island, United States
15 days ago
Job type
  • Full-time
Job description
A company is looking for a Lifecycle Marketing Strategist to drive member growth, engagement, and retention. Key Responsibilities Own mid-funnel and bottom-funnel lifecycle strategy including trial-to-paid conversion and churn prevention Build automated, behaviorally-driven lifecycle journeys and campaigns across various platforms Track and report on core subscription metrics and translate data into actionable recommendations Required Qualifications 2-5 years of experience in lifecycle marketing, CRM, retention, or growth Hands-on experience with automated email journeys and lifecycle campaigns in an ESP Familiarity with membership tools and solid understanding of subscription funnel economics Strong writing skills, capable of matching brand voice and crafting effective copy Ability to manage multiple projects in a fast-paced environment
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Lifecycle Marketing Strategist • Cranston, Rhode Island, United States

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