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Retention Marketing ManagerVirtualVocations • Minneapolis, Minnesota, United States
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Retention Marketing Manager

Retention Marketing Manager

VirtualVocations • Minneapolis, Minnesota, United States
3 days ago
Job type
  • Full-time
Job description
To drive buyer retention and long-term value, the full-time remote Retention Marketing Manager will develop and implement automated lifecycle strategies across key channels such as email, SMS, and push notifications, while collaborating with cross-functional teams to optimize campaign performance. Key responsibilities Develop and implement personalized retention marketing strategies using various owned channels Launch and optimize campaigns to drive repeat engagement and deepen buyer relationships Analyze campaign performance and apply insights to future strategies and experiments Required qualifications 5+ years of experience in a Retention Marketing role with a strong track record in campaign execution Strong technical expertise in Braze or similar ESP platforms Experience working with data science teams to design and execute experiments Understanding of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards Proficiency in HTML for building and personalizing marketing communications
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Retention Marketing Manager • Minneapolis, Minnesota, United States

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