Marketing Specialist

WHO WE ARE

City First Bank N.A. is a mission-driven Community Development Financial Institution (CDFI) principally focused on a transformative impact in underserved urban markets with the highest needs to drive equitable economic development. Our credit activities are purely commercial and focused on the following segments : Multifamily Affordable Housing Not-for-Profit Finance and Small Business Finance. As a depository and commercial lending provider with over $1.3 billion in bank assets as of December 31 2024 our unified organization has over 100 employees in Washington DC and Los Angeles / Inglewood CA.

ROLE SUMMARY

The Marketing Specialist plays a key role in supporting the Digital Marketing & Communications Strategist in the development and implementation of marketing strategies and initiatives for City First Bank. This position is responsible for assisting with various marketing activities to promote the banks products services and brand in alignment with strategic goals and objectives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Content Development and Management :

• Assist in creating and maintaining marketing collateral including brochures flyers presentations and digital content.
• Coordinate with internal stakeholders to gather content and ensure accuracy and compliance with brand guidelines.
• Manage content updates on the banks website social media channels and other digital platforms.
• Manage social media content calendar.
• Lead digital and social media marketing initiatives across platforms including but not limited to Twitter / X LinkedIn Instagram Facebook Hootsuite and YouTube.

Marketing Campaign Support :

Event Coordination :

Market Research and Analysis :

Brand Management :

Administrative Support :

Requirements

EDUCATION & EXPERIENCE

Required Education / Experience :

Preferred Education / Experience :

CERTIFICATIONS

Salary Description

$80000 - $90000 annually

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 80000 - 90000