Media Strategist (SEO Expertise) (Philadelphia)

Were seeking a Media Strategist with deep expertise in SEO to lead integrated media campaigns across a portfolio of clients. This role requires a strategic thinker who can bridge SEO with paid media efforts to drive measurable business outcomes. A strong understanding of how SEO impacts and enhances paid channels is essential, and candidates must be confident in using organic insights to inform cross-channel strategies.

As a client-facing lead, youll work across digital channels including paid search, paid social, programmatic display, B2B platforms (e.g., 6sense, Demandbase), and direct media buys. Youll also be a mentor to a team of 100+ media executioners, guiding them to think holistically, leverage automation and AI, and stay ahead of the curve in performance media.

General Overview of Responsibilities :

Lead cross-functional collaboration

with GTM strategists, media specialists, and Centers of Excellence (SEO, ABM, paid media) to develop, execute, and optimize integrated media campaigns.

Own client relationships

and media outcomes, mapping business goals to media KPIs like influenced pipeline and ROI.

Provide SEO thought leadership , ensuring its effective integration into broader media strategies, and mentor team members to elevate campaign performance and learning.

Manage and scale multi-channel campaigns , making data-driven optimizations across digital, social, and traditional media, while maintaining strong vendor relationships.

Translate performance into insights , building clear, visual client-facing reports (with creative support) and proactively communicating progress and value. Conduct regular campaign audits and performance analyses to optimize and improve outcomes.

Stay ahead of industry trends , continuously upskilling in AI, platform changes, and best practices, and contributing to strategic improvements across client accounts.

What You'll Bring to the Role :

Deep expertise in SEO and its integration into broader media strategies with a strong understanding of how it influences paid and organic performance across the funnel.

Strategic media planning skills, with the ability to translate demand generation, ABM, and full-funnel objectives into integrated, multi-channel media programs.

Proficiency across a wide range of B2B marketing channels, including SEO, paid and organic search, email, content marketing, social media (especially LinkedIn and Reddit), programmatic, and direct media buys.

Strong and consistent communication skills with a proven ability to guide clients, internal teams, and execution partners toward shared performance goals.

Advanced program and project management capabilities, ensuring timely, organized, and efficient execution of complex media plans.

Clear, compelling communication and presentation skills, including the ability to create visual campaign narratives in PowerPoint and collaborate cross-functionally.

Data-driven decision-making, using performance metrics to optimize campaigns and demonstrate measurable ROI.

Comfort with tools and platforms like Excel, PowerPoint, and media-specific platforms (e.g., Google Ads, SEMrush, Demandbase, etc.) to analyze, report, and present media performance.