Media Strategist (SEO Expertise) Job at 2X in Philadelphia

We’re seeking a Media Strategist with deep expertise in SEO to lead integrated media campaigns across a portfolio of clients. This role requires a strategic thinker who can bridge SEO with paid media efforts to drive measurable business outcomes. A strong understanding of how SEO impacts and enhances paid channels is essential, and candidates must be confident in using organic insights to inform cross-channel strategies.

As a client-facing lead, you’ll work across digital channels including paid search, paid social, programmatic display, B2B platforms (e.g., 6sense, Demandbase), and direct media buys. You’ll also be a mentor to a team of 100+ media executioners, guiding them to think holistically, leverage automation and AI, and stay ahead of the curve in performance media.

General Overview of Responsibilities :

• Lead cross-functional collaboration with GTM strategists, media specialists, and Centers of Excellence (SEO, ABM, paid media) to develop, execute, and optimize integrated media campaigns.
• Own client relationships and media outcomes, mapping business goals to media KPIs like influenced pipeline and ROI.
• Provide SEO thought leadership, ensuring its effective integration into broader media strategies, and mentor team members to elevate campaign performance and learning.
• Manage and scale multi-channel campaigns, making data-driven optimizations across digital, social, and traditional media, while maintaining strong vendor relationships.
• Translate performance into insights, building clear, visual client-facing reports (with creative support) and proactively communicating progress and value. Conduct regular campaign audits and performance analyses to optimize and improve outcomes.
• Stay ahead of industry trends, continuously upskilling in AI, platform changes, and best practices, and contributing to strategic improvements across client accounts.

What You'll Bring to the Role :